BLACK & GRAYS
Formal, mournful, rich, elegant, serious, seriousness, distinctiveness, boldness, sombreness', authority, practicality and a corporate mentality.
BLUES
Authority, dignity, security, faithfulness, trust, reliability, belonging, coolness. Deep blues: Analytical, serious. scholarly, academic, naval, regal. Pale blues: Calm, pacific, ethereal, fresh, clean, cool.
BROWNS & BEIGES
Somber, natural, authentic, utility, earthiness, woodiness and subtle richness.
GREENS
Environmental, motion, mobility, wealth, natural, tranquillity, health, freshness.
ORANGES
Warm, cautious, hazardous, cozy, energetic, fun, cheeriness, warm exuberance.
PINKS
Femininity, innocence, softness, health.
PURPLES
Royalty, spirituality, dignity, sophistication, costliness and mystery.
REDS
Aggressive, assertive, intense, strength, vitality, life-sustaining, passionate, courageous, insightful.
YELLOWS
Tropical, sunlit, healing, Illuminated, discovering, positively, sunshine and cowardice.