You just finished creating your wonderful corporate video and have high hopes because a lot of hard work went into it. Just when you were expecting to stand out in the crowd, you find out that your competitor has also included the same stock footage that you have used.
People around you form an image of your brand. Brand image is a perception of your brand. This image is a result of a number of factors like what kind of products you sell, what class of society uses them etc. Brand image directly influences the buying decisions of your prospective customers.