A vacation in Italy combined with a yen for designer fashions at a reasonable price led Tina Fisher to create Columbus-based online marketplace Modalist.The company, based in Columbus, lets fashion-forward women and men look for apparel however they want - by store, designer, product type or price - in one place. Features include alerts to shoppers when favorite items go on sale. Retail partners include numerous familiar brands, including Neiman Marcus.The story began a few