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How good is the idea of reinvention in design? Can you spell out its direct benefits? Read here about the proposed reinvention of the traditional Baluchari weave from Bengal and leave us your views...

Getting nostalgic about the art of block printing, Dr. Alka Raghuvanshi uses technological windfall to elicit renewed respect for this almost-forgotten traditional craft... Click the link to read more>>

Read why Banarasi Sarees are so versatile to wear and on which occassions. You would not only fall in love with them but also like to buy one online.

Today, no fashion week is complete without a Sabyasachi Mukherjee collection The Sabyasachi collection at the Lakme India Fashion Week (LIFW) 2013, was dominated by satin and velvet. The classy models sported a look inspired by royalty The magnificence of a bygone feudal era was brought out through his designs and cut. This was one of his richest collections to date in designer lehengas.

The Satya Paul brand has several long and short layered anarkali suits in amazing combinations available in a wide range of pastel, dark and light shades. Whether embroidered or simply adorned with laces and sequins, every suit is distinctly different. This makes it suitable for weddings, casual party wear or family dinners and get- together.

Owing to her foreign upbringing and accent, Katrina Kaif often exudes a Disney-princess-like charm. However, this long-legged princess can carry off a traditional Indian saree just as well as or better than any gown. From modeling to Bollywood, Katrina Kaif has beaten all odds to enjoy the popularity that she is being showered upon now.

Winter is almost here and sales of winter wear is on rise. The traditional methods of shopping are over because of the ease and facilities provided by the online shopping companies in India.

Indian tradition and cultures have really come a long way. The ethnic wear of India is quite popular all across for the fact that you don't get to see such fashion

The traditional Kurti is back in fashion. Earlier, it was the ideal choice for a family function. But now, it has made its way even into the party circuit.

Made of 100%-combed cotton (extremely soft cotton), the material is very comfortable on the skin while the acrylic fabric colours.

MadMade of 100%-combed cotton (extremely soft cotton), the material is very comfortable on the skin while the acrylic fabric colours used for the design enhance the intricate details. Trendy and contemporary, Rang Rage products are individually Hand-painted by artisans. We are recreating traditional Indian art with a modern urban touch.e of 100%-combed cotton (extremely soft cotton), the material is very comfortable on the skin while the acrylic fabric colours used for the design enhance th

The traditional garment from Japan is revived and is becoming one of the hottest trends right now. The flowy, laid back kimonos are perfect for casual summer days. They are fun and youthful. Kimonos are becoming a summer must have! They are very versatile. Not only is it a casual accessory but is work appropriate too.

Online shopping is increasing ling become popular for a variety of reasons. Outside factors like rising fuel costs, difficult in reaching across to traditional stores may contribute to the increased increase in online

Electronic hookahs or shisha pens are a healthier invention that offers a variety of benefits that are otherwise not offered by a traditional hookah. The latter is considered to cause innumerable harmful effects on the human body which e-hookahs minimize or almost eliminate to a great extent.

Kurti has always been the conventional and traditional dress for the ladies and girls. This charming dress has leveraged millions of Indian girls and women with astonishing looks.