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So my caution to all of us is to never ever mistake the platform for the community. It is what people do with each other using the tools that matters.

The key indicator for us is that community is present when individual and collective identity begins to be expressed; when we care about who said what, not just the what; when relationship is part of the dynamic and links are no longer the only currency of exchange (Packwood 2005).

Because most blog communities are not bounded by a technological wall and have very permeable boundaries, they can grow far beyond the ability of a single individual to keep track of his or her network.