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Firmen müssen im Social Web mit Traditionen brechen. Die Herausforderung ist, die Unternehmensstrukturen dem sozialen Wandel anzupassen.Über die klassische PR-Arbeit in den Kommunikationsabteilungen gehen die Anforderungen mittlerweile weit hinaus. Eine zentrale Anforderung ist, die Kommunikation von Unternehmen selbst an die neuen Gegebenheiten anzupassen. Die Social Media Convention 2011 wird auf http://www.pressetext.tv live im Internet übertragen.

Schöner Blogbeitrag zur Bedeutung von Social Media

"We don't need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that's sustainable, actionable, and actually helps you meet your business needs. Here's a set of steps to take and questions to answer to round out your listening notions into a strategy you can execute on."

Der Hype um Social-Media-Angebote ist - trotz Facebook, Youtube, Flckr, Linkedin, Twitter und Co. - offensichtlich vorbei. Zu diesem Ergebnis kommt das US-Marktforschungsunternehmen Gartner in der aktuellen Untersuchung "User Survey Analysis: Trends in Consumers' Use of Social Media".

Schaut Euch das mal an, ob Ihr davon etwas gebrauchen könnt.

"Wer gerade im Bereich Social Media in Kampagnenmustern denkt, sieht ein Anfang und ein Ende und verkennt so die Möglichkeiten von Social Media. Zumal es in meinen Augen nicht vertrauensbildend ist, User zu begeistern, sie zu motivieren, um dann nach wenigen Wochen oder Monaten den Stecker zu ziehen."

"Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social media will get even more popular, more mobile, and more exclusive - at least, that's my guess. What are the near-term trends we could see as soon as next year?"

Schöne Liste an oft gehörten Einwänden. Allerdings habe ich langsam das Gefühl, als wäre die Notwendigkeit, Social Media zu nutzen, zusehends akzeptierter ...

NExt SSE is a project committed to bringing capital to social ventures - organisations with a social, ethical or ecological focus and a sound business model. Investors in those ventures will in return receive increased transparency about the impact their money is making - both positive as well as negative. In this way, we hope to reconnect investors to the organisations they are funding, both parties responsible for their part of the deal: delivering impact, and chosing wisely.

Blog mit News rund um Job, Karriere & Recruiting - empfohlen von Stefanie

Web 2.0 für Marekting ...

(mit Analyst von Gartner) Social media has exploded as a popular channel containing valuable customer data and feedback. But how can you use that data to better equip CSRs, Managers, and even Customers with information to improve customer service? How can you correlate it with information stored within your company and in cloud-based systems? Event Details Tuesday, May 10, 2011 1:00 pm EDT/GMT-4 Register Now Register Now Enterprise Search 2.0-powered applications access relevant information regardless of where it's stored, including social media channels, and presents the information in 360 degree dashboards, so agents, customers and executives can have a complete view of information relevant to them. 360 views drive improvements in customer service metrics, increase customer satisfaction, and better inform executive decisions.

Your social life, captured in a simple, elegant timeline. Bring together all the moments you've saved through social media to tell your stories. Track your past, search and rediscover great memories, and build the stories of your future with Memolane.

Interessante Arbeitsplatz-Beschreibung

Guide to Social Media, Interviews with 40 Marketing Leaders The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise. Free Social Media eBook by Toby Bloomberg

Lustiges Rätsel rund um den persönlichen Social Media IQ