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Fashion retailer H&M has been named the biggest user of organic cotton for the second consecutive year. Their increase in the use is part of their plan to use more sustainable cotton in their clothing lines by 2020. The company has been using certified organic cotton for the past 8 years and their clothes are clearly labeled to inform the consumer of their informed choice. 

But the cotton is probably not from the U.S. Only 1% of U.S. cotton is organic.

This article talks mostly about H&M;s low prices and how it might encourage the idea of disposable fashion. It also mentions how H&M is increasing its use of organically grown cotton by 50 percent every year until 2013. They are also working with its Chinese suppliers to reduce water, energy, and toxic-chemical use in its supply chains.

I like the candy wrapper analogy. This is a good issue for fashion students to think about. The most sustainable fashion is to keep wearing the clothes you already own!