NEW Google Ad Exchange May Change How Display Ads Work [Video] | Penn Olson - 0 views
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Willis Wee on 19 Sep 09Google is launching a DoubleClick Ad Exchange, which aims to grow the display advertising pie for everyone. That means Google, advertisers and publishers alike! The concept is simple. The new Ad Exchange is a real-time marketplace that helps large online publishers and advertisers buy and sell display advertising space.