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Le microblogging au service de la communication des entreprises

phénomène de communications instantanée

Toutefois, la force principale de ces services ne réside pas uniquement dans cette très large accessibilité, mais bien dans leur capacité à construire autour d'eux, grâce à des interfaces de programmation ouvertes (API), un puissant écosystème qui renforce encore leur attractivité en les plaçant au centre des interactions des internautes.

69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. Companies that made greater use of the technologies, the results show, report even greater benefits.

We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,” linking themselves with customers and suppliers through the use of Web 2.0 tools. Despite the current recession, respondents overwhelmingly say that they will continue to invest in Web 2.0.

When we asked respondents about the business benefits their companies have gained as a result of using Web 2.0 technologies, they most often report greater ability to share ideas; improved access to knowledge experts; and reduced costs of communications, travel, and operations. Many respondents also say Web 2.0 tools have decreased the time to market for products and have had the effect of improving employee satisfaction.

List of Enterprise Microblogging Tools: Twitter for the Intranet

Some of these tools can be cloud based but they also need to be business based.

They picked the same 11 technologies studied in the vendor report: blogs, forums, mashups, microblogs, podcasts, prediction markets, RSS, social bookmarks, social networks, widgets, and wikis

But microblogging will only become valuable to the enterprise once it truly integrates with other enterprise processes and applications, and only after a whole set of additional tools are added to help filter content and refine the value of aggregated information.

I believe two factors are at play: Mobility makes us omnipresent, but short on time. Microblogging appeals to those who use mobile devices. It provides a channel that honors our thumbs and encourages us to say just a few words. And we can connect to the intranet from anywhere. For some, this is true power. The list of people I “follow” may be interesting to you. Although Web 2.0 tools present information, their use becomes increasingly more interesting when we look at the network of people who generate and care about the information. In the case of the microblog: my “follow -list” may be more interesting to you than my micro-posts.