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Miguel Membrado

La culture par objectif favorise le télétravail - 0 views

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    La crise du pétrole va peut-être enfin favoriser l'émergence du télétravail et donc des outils et organisations collaboratives à distance. Il serait temps... Là aussi l'entreprise 2.0, ses outils et son organisation, est taillée pour relever ce défi, bien mieux qu'une organisation traditionnelle
Christophe Deschamps

How companies are benefiting from web 2.0: McKinsey Global Survey Results - 0 views

  • 69 percent of respondents report that their companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. Companies that made greater use of the technologies, the results show, report even greater benefits.
  • We found that successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a “networked company,” linking themselves with customers and suppliers through the use of Web 2.0 tools. Despite the current recession, respondents overwhelmingly say that they will continue to invest in Web 2.0.
  • When we asked respondents about the business benefits their companies have gained as a result of using Web 2.0 technologies, they most often report greater ability to share ideas; improved access to knowledge experts; and reduced costs of communications, travel, and operations. Many respondents also say Web 2.0 tools have decreased the time to market for products and have had the effect of improving employee satisfaction.
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  • Respondents also say they have been able to burnish their innovation skills, perhaps because their companies and customers jointly shape and cocreate products using Web 2.0 connections.
  • The median level of gains derived from internal Web 2.0 use ranged from a 10 percent improvement in operational costs to a 30 percent increase in the speed at which employees are able to tap outside experts.
  • Web 2.0 delivers benefits by multiplying the opportunities for collaboration and by allowing knowledge to spread more effectively. These benefits can accrue through companies’ use of automatic information feeds such as RSS2 or microblogs, of which Twitter is the most popular manifestation. Although many companies use a mix of tools, the survey shows that among all respondents deriving benefits, the more heavily used technologies are blogs, wikis, and podcasts—the same tools that are popular among consumers
  • Similarly, among those capturing benefits in their dealings with suppliers and partners, the tools of choice again are blogs, social networks, and video sharing. While respondents tell us that tapping expert knowledge from outside is their top priority, few report deploying prediction markets to harvest collective insights from these external networks.
  • Comparing respondents’ industries, those at high-technology companies are most likely to report measurable benefits from Web 2.0 across the board, followed by those at companies offering business, legal, and professional services
  • These survey results indicate that a different type of company may be emerging—one that makes intensive use of interactive technologies. This networked organization is characterized both by the internal integration of Web tools among employees, as well as use of the technologies to strengthen company ties with external stakeholders—customers and business partners.
  • As such, companies reporting business benefits also report high levels of Web 2.0 integration into employee workflows. They most often deploy three or more Web tools, and usage is high throughout these organizations
  • Respondents reporting measurable benefits say their companies, on average, have Web 2.0 interactions with 35 percent of their customers. These companies forged similar Web ties to 48 percent of their suppliers, partners, and outside experts. An organizational structure that’s more porous and networked may make companies more resilient and adaptive, sharpening their ability to access knowledge and thus innovate more effectively.
  • The survey results confirm that successful adoption requires that the use of these tools be integrated into the flow of users’ work (Exhibit 5). Furthermore, encouraging continuing use requires approaches other than the traditional financial or performance incentives deployed as motivational tools.
  • They also say role modeling—active Web use by executives—has been important for encouraging adoption internally.
    • Christophe Deschamps
       
      Cf le président de Cisco
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    L'entreprise 2.0 n'est pas qu'un concept et cette étude menée sur 1700 dirigeants le prouve.
Eric Salviac

Gartner Identifies New Approach for Enterprise Architecture - 0 views

  • Gartner has identified seven properties that differentiate emergent architecture from the traditional approach to EA: 1. Non-deterministic - In the past, enterprise architects applied centralised decision-making to design outcomes. Using emergent architecture, they instead must decentralise decision-making to enable innovation. 2. Autonomous actors - Enterprise architects can no longer control all aspects of architecture as they once did. They must now recognise the broader business ecosystem and devolve control to constituents. 3. Rule-bound actors - Where in the past enterprise architects provided detailed design specifications for all aspects of the EA, they must now define a minimal set of rules and enable choice. 4. Goal-oriented actors - Previously, the only goals that mattered were the corporate goals but this has now shifted to each constituent acting in their own best interests. 5. Local Influences: Actors are influenced by local interactions and limited information. Feedback within their sphere of communication alters the behaviour of individuals. No individual actor has data about all of an emergent system. EA must increasingly coordinate. 6. Dynamic or Adaptive Systems: The system (the individual actors as well as the environment) changes over time. EA must design emergent systems sense and respond to changes in their environment. 7. Resource-Constrained Environment: An environment of abundance does not enable emergence; rather, the scarcity of resources drives emergence.
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    Enterprise architects must adopt a new style of enterprise architecture (EA) to respond to the growing variety and complexity in markets, economies, nations, networks and companies, according to Gartner, Inc. Analysts advised companies to adopt 'emergent architecture', also known as middle-out EA and light EA, and set out definitions of the new approach.
Christophe Deschamps

Les managers de proximité sont des acteurs clés de l'acceptation du 2.0 - 3 views

  • Comme pour toute transformation d’entreprise, ils sont les principaux relais de la direction. Ils sont donc le passage obligé de tout changement et ont un rôle crucial dans l’échec ou la réussite d’un projet de transformation.
  • Cela ne signifie pas forcément qu’il y a une évolution des compétences dont ils vont avoir besoin, mais leur posture va changer. Ils devront endosser un rôle d’animateur, permettre à l’équipe de collaborer et de s’organiser. Leur rôle est moins hiérarchique, c’est plus une question de leadership et de management transverse.
  • A l’inverse ils seront les premiers à faire frein si on ne leur donne pas de possibilités d’évoluer. Ce sont à la fois les plus impactés et ceux qui vont conduire le changement. Les middle managers sont des acteurs clés.
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  • Si on leur demande de travailler au delà de leur département sans que les règles d’évaluation n’aient été changées, il peut y avoir une certaine réticence de la part de leur manager. Donc il faut changer les règles de jeu au niveau du haut de la pyramide. Il ne faut plus noter seulement sur la performance individuelle mais sur le collaboratif.
  • Souvent ce sont des gens de la génération X, contrairement aux idées reçues qui veulent que la génération Y soit forcément championne du collaboratif. Ce sont eux qui vont rendre l’adoption plus facile dans le reste de l’entreprise. Il y a aussi un effet viral.
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    Anthony Poncier revient dans cette interview sur le rôle essentiel du middle-management dans le succès d'un projet 2.0
Ray Dacteur

2009 Tribalization of Business Study | Deloitte LLP | Ed Moran - 3 views

  • Deloitte LLP’s Technology, Media & Telecommunications (TMT) practice has recently released the results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of online communities* and identifies how enterprises believe they may better leverage them
  • Market Shows Signs of Maturation
Ray Dacteur

Votre entreprise est elle douée pour le multiplexage ? | Bloc-Notes de Bertra... - 0 views

  • Lorsqu’on est propriétaire de quelque chose on l’utilise pour soi.
  • Dircom par DRH, DSI, direction de l’innovation ou business unit, le résultat est le même. Et il ne sert à rien de blâmer les personnes en question
  • un réseau social interne sert à la communication, à la collaboration, à l’innovation, à la détection voire au management des talents
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  • L’entreprise va devoir apprendre la culture du multiplexage
  • comprendre que je dois lâcher prise sur l’utilisation qui en sera faite par les autres
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