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The New Yorker's Ezra Klein breaks down why a skillful use of rhetoric will not always help a President achieve his purpose. This goes back to the point that one's audience will have people who have differing purposes and, in many cases, it will be impossible to persuade everyone.

If something happens often enough, I will eventually be persuaded.

This article describes how to tailor specific phrase in order to persuade others to agree with your arguments.This emphasizes the understanding of pathos or audience as we learned in our readings about rhetoric

A neat little video that connects persuasive writing to the many advertisements all around the world today and the key tips to be successful in persuading an audience. The audience of this video is evidently college students just like us.