I was a little confused about copywriting from the text but this website helped me understand some of the formulas and what to focus on: headlines
Push Chapter 1
BoD Chapter 1: This page lists 21 formatting characteristics that are based on/ affected by your target audience. As chapter 1 states, deciding who your audience is and knowing about their demographics is one of the first steps in web design.
Homework, WordPress: A list of websites with numerous codes to help improve your WordPress. They range from codes to improve your theme, make thumbnails, show multimedia on the blog, etc. It also has numerous tips on website design as well.