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purplekimchi

You don't want your privacy: Disney and the meat space data race - Tech News and Analysis - 4 views

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    Who knew Disney was such a control freak? I do have to say it is scary to think that everything we do is being tallied and put on some sort of spreadsheet. Even scarier is the fact that we are willing to give our information away or rather give it away cheaply. Target stores recent problems don't have anything on the geotagging that goes on with push notifications, etc. on our smartphones.
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    It'll be interesting to see companies' approach to big data as more and more businesses invest their money, people and time into analytics. How they collect it, their product design and marketing strategies will all determine whether or not people find their invasion helpful or inappropriate. For example, IBM tells me that their data is eliminating crime from certain areas, so whatever data they've collected from me, they've collected it from criminals too. Facebook allows me to see only adds that reflect my interests and search history, so then I don't have to see ads that don't apply to me. And now Disney wants to give me a better experience and a band I can keep to always remember my time there. Win. Win. Win. The NSA has some stiff competition and maybe if they had a strong marketing department that could flip their message and give customers the rewards they are constantly seeking, I bet people would come around. Maybe it would look something like this Parks and Rec campaign (just kidding): http://www.youtube.com/watch?v=zNCaZT94mg8
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    There are a lot of interesting and moving parts here. I think this is a smart tool for Disney to use. It sounds like the perfect marriage between finance (getting sales figures in a more organized fashion) and marketing (what people are buying/swiping) that will feed into the best consumer insights information possible. As the article suggests, I do believe this is a more sophisticated (and invasive) form of consumer data gathering like the typical grocery store rewards card. One of the burning questions I have from this though, is will children really be able to swipe everything in sight for purchase? If so, that could mean smiles for Disney and frowns and frustration for parents. The design looks very similar to the Nike Fuelband, and is appealing to the eye. I can see the pros and cons for this one, but overall I wonder what the profit to spend margins would actually be for these MagicBands.
norma martin

The Google Gmail Litigation | Inside Higher Ed - 0 views

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    Google Gmail in lawsuit over Electronic Communicatoins Privacy Act
norma martin

Sweeping Away a Search History - NYTimes.com - 0 views

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    Useful in upcoming discussion on privacy.....
norma martin

A Student-Data Collector Drops Out - NYTimes.com - 0 views

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    Privacy issues and data mining student information beings down a company
Amanda Sparling

NSA Programs - 4 views

"President Barack Obama announced today a revamping of the National Security Agency's vast surveillance powers by ending the government's bulk retention of records associated with every phone call ...

emac6300 privacy surveillance politics

started by Amanda Sparling on 17 Jan 14 no follow-up yet
Lari Tanner

A day made of glass - 4 views

I remember this video in Cassini's class as well. It is pretty fascinating. Something that he pointed out that needs to be mentioned is not just the product but the way in which they market it, t...

Corning glass community gadgets software identity surveillance privacy technology

Amanda Sparling

Open Source Laptop - 2 views

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    "None of these machines can compete with the style and the power of a MacBook Air, but each offers something Apple probably never will: near complete control over just about everything. Not something you want? You're missing out on the fun."
norma martin

Social Media, a Trove of Clues and Confessions - 1 views

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    This NYTimes analysis discusses social media in criminal investigations and courtroom trials.
norma martin

What Your iPad Knows About You - 2 views

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    Subscription e-reader services, such as Scribd, Oyster and Entitle, are tracking users reading behavior to make recommendations. Now the government has to obtain a warrant to get a list of what you check out at the public library, does this legal requirements change for private e-reader services?
norma martin

Would you hire a Parkshit? - 0 views

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    There is a social media project hiding in this story. I haven't discovered it yet, but I know it's there.
purplekimchi

If Google Was a Guy (Part 2) - YouTube - 0 views

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    What would happen if people submitted their google requests in person. (Can't let this go w/o noting that Google is a middle aged white guy). NSFW: language
purplekimchi

U.S. secretly created 'Cuban Twitter' to stir unrest - The Washington Post - 0 views

  • At its peak, the project drew in more than 40,000 Cubans to share news and exchange opinions. But its subscribers were never aware it was created by the U.S. government, or that American contractors were gathering their private data in the hope that it might be used for political purposes.
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