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Higher education faces a challenge. It may not now it yet, but it does. And the challenge is this - when learners have been accustomed to very facilitative, usable, personalisable and adaptive tools both for learning and socialising, why will they accept standardised, unintuitive, clumsy and out of date tools in formal education they are paying for? It won't be a dramatic revolution (students accept lower physical accommodation standards when they leave home for university after all), but instead there will be a quiet migration. The monolithic LMSs will be deserted, digital tumbleweed blowing down their forums. Students will abandon these in favour of their tools, the back channel will grow and it will be constituted from content and communication technologies that don't require a training course to understand and that come with a ready made community. This may seem like just a technological issue, but it runs deeper than this.