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No matter whichever platform you are using for marketing, tracking your metrics and analyzing your results are very crucial to achieve success. Not only it helps you in knowing where you are reaching, how to get a fix and get back on track. Instagram has become the new social media sensation. It is a social media platform which is fueled with pictures and video which has given a new dimension to visual marketing. This platform has become one of the best to narrate the brand story visually and encourage the consumers to generate and share the real-time activities in the form of pictures and short videos which can be good engagement techniques for a brand. "best digital marketing course in noida" "best digital marketing institute in noida" "best digital marketing institute in delhi ncr" "best digital marketing course in delhi ncr" "Digital marketing course in Noida" "Digital marketing Institute in Noida" "digitalmantra" Using Instagram for marketing purpose has become very popular and is rapidly growing with over 70% of the companies using this platform in 2017. It is important that you use this platform for your business, but once you start, it can be difficult to detect whether you're truly successful. Without having a clear picture of the right metrics, you'll never know if you could be doing more to engage your audience or grow your following.