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komal julka

Personal Branding: What Is It, Why Do It- How to Go About It - 18 views

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    Personal branding is a new approach to marketing. Now, instead of simply working on increasing the popularity of the company brand name, more and more
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    nice one!
Vicki Davis

Five Creative Uses for Google Alerts - 7 views

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    Google alerts is how we monitor our school brand. We use "Westwood Schools" +Camilla - this way it shows us everything for our school name and in our city. You can deliver to a feed or to email (many like email.) This way it will search and find things and email you when it finds it on the web. Lifehacker has an article on the creative uses for Google Alerts that you should read if it is your job to protect your brand for your business, school, or your own personal brand.
yc c

Eyejot - the easiest way to send video - 12 views

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    service iframe your video on top of a webpage - eg: to comment a webpage\n\nBenefits of Sending Branded Video E-mails:\nProfessional Looking: once you've subscribed and saved the Eyejot This! Bookmarklet onto your toolbar, shooting and sending a branded video email is easy. In fact, the whole process takes less than a few minutes (depending on the length of your message of course).Easier to Create than Written E-mail: In most cases, recorded a video email is easier than typing out a full on email. Why? Because on video, you're conversational and spoken word comes out more naturally. It's a great way to get face-to-face with clients (at least virtually) and works well with both existing clients and clients that you're trying to court.Great Way to Capture Attention and Have Site Visitors Spend More Time On-Site: my favorite part about Eyejot is the ability to share a webpage with someone while branding it with your email message. It's a great way of sharing relevant information with a personalized touch. Sharing a particular blog post, listing or teaching someone how to navigate/use the IDX on your blogsite increases the chances of someone spending more time on your site.
Mike Sansone

Part 3 of 3: Teachers Talk About Social Media in the Classroom and Personal Branding! « Personal Branding Blog - Dan Schawbel - 0 views

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    Dan Schawbel concludes an important 3-part series. The interview subjects were at the college level. If you K-12, I'd encourage you to comment on this (or blog about it)
Ed Webb

The Rise of the SuperProfessor | World Future Society - 1 views

  • Professors are also being left out of marketing decisions, personal branding campaigns, and how the intellectual capital of their life’s work get’s disseminated.
  • In addition to academic prowess, future SuperProfessors will be ranked according to attributes like influence, fame, clout, and name recognition. Future criteria for winning the FacultyRow SuperProfessor designation will likely include benchmarks for the size of social networks, industry influencer rankings, and gauges for measuring effectiveness of personal branding campaigns.
  • Currently we are seeing a tremendous duplication of effort. Entry-level courses such as psychology 101, economics 101, and accounting 101 are being taught simultaneously by thousands of professors around the globe. Once a high profile SuperProfessor and brand name University produces one of these courses, what’s the value of a mid-tier school and little-known teacher also creating the same course? As Ball Corporation executive, Drew Crouch puts it, “Education is definitely moving from a history of scarcity to a future of abundance. Just like Gutenberg freed the written word, the Internet has freed information.”
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    This seems stuck in the notion of the 'course' as a transferrable, replicable unit of education, without acknowledging all kinds of educational interactions that happen around courses, in one-on-one conversation etc. If a course is a knowledge dump, then it can be replaced with recorded equivalents, it seems to me. But if it is an interactive experience, a conversation among learners with the instructor as lead/expert learner, then reproducing it on a mass scale simply won't work.
Vicki Davis

mention | Your Media Monitoring Application - 4 views

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    Mention gives you 3 alerts for free. Everyone should be following mention of their name and brand names (or school name) it is important. If you want more than 3, you'll have to pay. I use Google Alerts to track flat classroom and cool cat teacher - sad Google Alerts is gone, but here's an alternative.
yc c

5min - Find the best how to, instructional and DIY videos - Life Videopedia - 11 views

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    5min Media is the leading syndication platform for broadband instructional, knowledge and lifestyle videos. Our library includes tens of thousands of videos across 20 categories and 140 subcategories, which are professionally produced and brand-safe.
Dave Truss

Education Innovation: Social Media and The Role of Personal Branding In Education - 11 views

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    it is crucial to monitor and define our online identities. We need to start thinking of those Google results as our resume and clean up anything that doesn't belong there.
Clif Mims

Podstock 2009! | Podstock: An Education Podcasting Convention - 0 views

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    Podstock is a brand new conference designed to bring podcast creators and those who see the real value of podcasting as creators and consumers together.
Vicki Davis

Ed Tech Trek: I'm beaming! - 0 views

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    This is the best example of how professional development works.
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    I love this post. This is how Web 2.0 spreads. I want to quote from the author: "Then I showed him wikispaces and the lightbulb went off. In a voice full of what I can only describe as awe, he said, and I'm paraphrasing him, "This could change the way we teach." (Cue the heavenly music). While I was showing him each tool, we discussed how he could integrate it into his teaching practices. I know I probably overwhelmed him, but he's excited and energetic. He left with a brand new Google account and having created his classroom wiki. That and he's vowed to share what he's learned with his fellow teachers. Here's hoping this goes viral - if at least a little." I love it. It is the one on one time and the lights go off. This is how it works best. we need to have more one on one time planned in order to promote change. People want the attention -- no one likes to feel like an underappreciated cog in an overworked machine.
Vicki Davis

SEM Image Galley by ASPEX - 2 views

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    This is fascinating. Ms. Davis, I found your website not too long ago and wanted to tell you that I really enjoy your blog. Loved the posts about your "Daily Spotlight on Education." You make an a lot of important information easy to follow and it definitely seems like you got a great thing going for you. Keep up your great work and best of luck to you in the future. My name is Jeffrey and I'm with ASPEX, a leading producer of Scanning Electron Microscopes (SEM) and Microanalysis software. Our company recently kicked off a "Send Us Your Sample" campaign, which allows anyone to mail us an object of their choosing and have it scanned for free under one of our powerful desktop SEMs. Since your blog primarily deals with education, this would be a great opportunity for some of your educators to get some samples done for their class. People can send us a broken iPhone, an old toothbrush, or even a dead insect...anything they want to see a picture of under a powerful microscope. It's pretty cool. Once we receive the samples, we'll notify senders of their results via email. You can view other reports we've done here: http://www.aspexcorp.com/resources/send_sample.html Since we started this campaign, we've seen a lot of interest from professionals, educators and students all around the globe. Given the focus of your website, I wanted to contact you about posting the information about "Send Us Your Sample" on your blog. We have recently posted a YouTube video that shows how we go about sampling and how to demo our SEM. We would love to partner with you to spread the word about this offer in a blog post so more people get the unique opportunity to have something scanned by an SEM. We also have our "Name That Sample" Campaign in which we put up a sample and the person who guesses correctly, or closest, wins a Brand New Netbook! Just another way of interactivity within your blog. Encourage your readers to Name That Sample! We can talk about details if you're interested. Thanks
Claude Almansi

Retreat of Reno's Command - C. Szwedzicki: The North American Indian Works - 0 views

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    "Collection: C. Szwedzicki: The North American Indian Works Work Record ID: 219 Reproduction Record ID: 219 Work Class: depictions Work Type: print Title: Retreat of Reno's Commnand Title Type: constructed title Title: Sioux Indian painting Title Type: collective title Measurements: 11.40 x 19.05 in (28.96 x 48.39 cm) on sheet 15.30 x 19.50 in (38.86 x 49.53 cm) Measurement Type: dimensions Material: paper (fiber product) Material Type: support Inscription: Image Top Center: Custer Battle Field / June 25 and 26 1876 / Crazy Horse Inscription: Above Image Right: 8 [Plate Number] Creator: Bad Heart Bull, Amos, 1869-1913 Creator Dates: 1869-1913 Creator Nationality: Oglala Lakota Creator Name Variant: Bad Heart Buffalo (Tatanka Cante Sice) Creator Type: personal name Creator Role: painter Date: 1938 Location: Little Bighorn Battlefield (Mont.) Repository: Archives and Rare Books Library, University Libraries, University of Cincinnati, Cincinnati, Ohio Repository Type: current repository ID Number: 8 ID Number Type: plate number ID Number: ARB RB Oversize E98.A7 S568 1938 Vol. 2 ID Number Type: call number Style Period: Plains Indian Style Period: Indian art--North America Culture: Native American Culture: Oglala Lakota Subject: Belts (Clothing) Subject: Breechcloths Subject: Face painting Subject: Feathers Subject: Fringe Subject: Leggings Subject: Moccasins Subject: Beadwork Subject: Body painting Subject: Shirts, Men's Subject: Breastplates Subject: Hair pipes Subject: Bridles Subject: Horseback riding Subject: Horses Subject: Chokers Subject: Arrows Subject: Metalwork Subject: Picture-writing Subject: Saddle blankets Subject: Indian warfare Subject: Rifles Subject: Military uniforms Subject: Sabers Subject: Bow lances Subject: Crazy Horse (Tashunca-Uitco), ca. 1842-1877 Subject: Fixed-stone-head clubs Subject: Hats Subject: Saddles Subject: Saddlebags Subject: War shirts Subject: Reno, Marcus A. (Marcus Albert), 1835-1889 Subject: Indians of North America--Wars Subj
Ed Webb

Web-monitoring software gathers data on kid chats by AP: Yahoo! Tech - 0 views

  • Parents who install a leading brand of software to monitor their kids' online activities may be unwittingly allowing the company to read their children's chat messages — and sell the marketing data gathered.
  • Software sold under the Sentry and FamilySafe brands can read private chats conducted through Yahoo, MSN, AOL and other services, and send back data on what kids are saying about such things as movies, music or video games. The information is then offered to businesses seeking ways to tailor their marketing messages to kids.
  • a separate data-mining service called Pulse that taps into the data gathered by Sentry software to give businesses a glimpse of youth chatter online. While other services read publicly available teen chatter, Pulse also can read private chats. It gathers information from instant messages, blogs, social networking sites, forums and chat rooms.
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  • Parents who don't want the company to share their child's information to businesses can check a box to opt out. But that option can be found only by visiting the company's Web site, accessible through a control panel that appears after the program has been installed. It was not in the agreement contained in the Sentry Total Home Protection program The Associated Press downloaded and installed Friday.
yc c

Welcome! :: TownSync.com - 0 views

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    social calendar for businesses, organizations. Manage a calendar, promote events, "sync" events, connect with friends, upload photos, promote your brand, search the classifieds, participate in discussions, and meet local people and businesses.
Vicki Davis

UK Team is focusing on online comment defamation - 1 views

  • a new team to track down people who make anonymous comments about companies online.
  • a new team to track down people who make anonymous comments about companies online.
  • a new team to track down people who make anonymous comments about companies online.
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  • a rising problem with people making anonymous statements that defamed companies, and people sharing confidential information online.
  • the new team would ensure there was “nowhere to hide in cyberspace”.
  • a story from six years earlier about United Airlines going bankrupt was voted up on a newspaper website. This was later picked up by Google News and eventually the Bloomberg news wire, which published it automatically as if it were a news story.
    • Vicki Davis
       
      Could this be considered the new "insider trading" - hmmm. Surely there are issues if it is done maliciously but isn't there a line here?
  • rogue employees
    • Vicki Davis
       
      Uhm, how about rogue companies?
  • trying to get Internet Service Providers to give out details of customers who had made comments online
  • shares in American firm United Airlines fell by 99 per cent in just 15 minutes after an outdated story that the firm had filed for bankruptcy was forced back onto the headlines.
  • the numbers of disgruntled employees looking to get their own back on employers or former employers was also on the rise.
  • could stifle free speech, and the ability of people to act as whistle-blowers to expose actions by their employers.
  • an outlet for anonymous reporting.
    • Vicki Davis
       
      Is it possible to have accountability AND anonymity? Must these be mutually exclusive?
  • This is known as the ‘Streisand effect’ online, after a case where singer Barbara Streisand tried to suppress photos of her California beachside home from a publicly-available archive of photos taken to document coastal erosion.
  • Nightjack. This was the guy who was blogging on the front line about police work and he was forced to stop this story because he was unmasked by The Times
  • If you allow a lot of anonymous debate by people who are not regulated, you can get it descending to the common denominator. If you allow people to register with an identity, even if it’s not their real one, you bring the level of debate up.”
  • There was one case a couple of years ago that we just keep referring back to where a defamatory comment was made and it wasn’t taken down for a period of time. Because of that the host of the website was held to be liable.”
  • the ‘Wild West’ era of the internet was in some ways coming to an end, with firms starting to crack down
  • I think companies are still grappling with whether it’s better to take it on the chin and hope people don’t see the comments, or on the other hand cracking down on everything that’s particularly damaging that’s said online. Maybe this is set to change.”
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    While this article starts out about a lawfirm in Birmingham UK that is going to "track down people who make anonymous comments about companies online" it becomes an amazingly poignant article on the very nature of the Internet today and the push pull between anonymous commenting and accountability of the commenter. Push pull between free speech and online identity and brand protection. One person in this article claims that this sort of thing is the sign that the "wild west" of the INternet is coming to an end. Oh dear, I hope someone invents a new one if somehow anonymous commenters are now going to risk such! Also love the article's discussion of the Streisand effect wherein Barbara protested the sharing of some photos of her eroding beachfront which caused a stir and more people looking at the photos than if she had left it alone. This article is going to be a must read for Flat Classroom students and would be great for college-level discussions as well.
Vicki Davis

Hacking at Education: TED, Technology Entrepreneurship, Uncollege, and the Hole in the Wall - 5 views

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    I agree with Audrey Watters -- we need a way to QUESTION TED talks. Good ideas worth spreading are worth interrogating and discussing. There is NO platform for that and a growing issue, I think that TED MUST address if it is going to live long and prosper. Good educators, good leaders always question and are curious. We try things out and we wonder. We want solutions but solutions packaged in a cute 15 minute presentation aren't ever really as simple as they seem. There is a different between a sound byte and a bit of something I can REALLY use.  I agree with Audrey - READ her post. My worry is that we're spreading ideas that haven't, perhaps, been tested and gone through full examination. IF we didn't learn anything from the Mortensen "3 cups of tea" fiasco then education deserves to be mislead again. We should examine and have transparency with the speeches and be able to continue the conversation. "But I have questions. I have questions about this history of schooling as Mitra (and others) tell it, about colonialism and neo-colonialism. I have questions about the funding of the initial "Hole in the Wall" project (it came from NIIT, an India-based "enterprise learning solution" company that offers 2- and 4-year IT diplomas). I have questions about these commercial interests in "child-driven education" (As Ellen Seitler asks, "can the customer base be expanded to reach people without a computer, without literacy, and without any formal teaching whatsoever?"). I have questions about the research from the "Hole in the Wall" project - the research, not the 15 minute TED spiel about it. I have questions about girls' lack of participation in the kiosks. I have questions about project's usage of retired British schoolteachers - "grannies" - to interact with Indian children via Skype. I have questions about community support. I have questions about what happens when we dismantle public institutions like schools - questions about
Cara Whitehead

What's New? - 3 views

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    Two New Free Games! Just in time for the Holiday Season - two brand new games! Test-N-Teach (TNT) is our new spelling game and Read-A-Word is our first-ever reading game. Both games are available to everyone!
Vicki Davis

Google Alerts - Monitor the Web for interesting new content - 2 views

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    Another small change. Google alerts NO LONGER allows RSS delivery. This is a big deal for many of us who use the service to monitor our brand. Big yuck. I hope they don't discontinue this for Google news. IF you want to monitor your school's name, go to this site and set up the alert and send it to email.
Tony Richards

The Atlantic Online | January/February 2010 | What Makes a Great Teacher? | Amanda Ripley - 12 views

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    "What Makes a Great Teacher? Image credit: Veronika Lukasova Also in our Special Report: National: "How America Can Rise Again" Is the nation in terminal decline? Not necessarily. But securing the future will require fixing a system that has become a joke. Video: "One Nation, On Edge" James Fallows talks to Atlantic editor James Bennet about a uniquely American tradition-cycles of despair followed by triumphant rebirths. Interactive Graphic: "The State of the Union Is ..." ... thrifty, overextended, admired, twitchy, filthy, and clean: the nation in numbers. By Rachael Brown Chart: "The Happiness Index" Times were tough in 2009. But according to a cool Facebook app, people were happier. By Justin Miller On August 25, 2008, two little boys walked into public elementary schools in Southeast Washington, D.C. Both boys were African American fifth-graders. The previous spring, both had tested below grade level in math. One walked into Kimball Elementary School and climbed the stairs to Mr. William Taylor's math classroom, a tidy, powder-blue space in which neither the clocks nor most of the electrical outlets worked. The other walked into a very similar classroom a mile away at Plummer Elementary School. In both schools, more than 80 percent of the children received free or reduced-price lunches. At night, all the children went home to the same urban ecosystem, a zip code in which almost a quarter of the families lived below the poverty line and a police district in which somebody was murdered every week or so. Video: Four teachers in Four different classrooms demonstrate methods that work (Courtesy of Teach for America's video archive, available in February at teachingasleadership.org) At the end of the school year, both little boys took the same standardized test given at all D.C. public schools-not a perfect test of their learning, to be sure, but a relatively objective one (and, it's worth noting, not a very hard one). After a year in Mr. Taylo
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