Digital Web Magazine - The Principles of Design - 11 views
www.digital-web.com/...principles_of_design
deign bestpractices usability reference web webdesign principles balance art

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concepts that can that make any project stronger without interfering in the more technical considerations later on
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tend to have a greater sense of visual tension. Asymmetrical balance is also known as informal balance.
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Gestalt theories of visual perception and psychology, specifically those dealing with how the human brain organizes visual information into categories, or groups
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Closure is the idea that the brain tends to fill in missing information when it perceives an object is missing some of its pieces.
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Continuance is the idea that once you begin looking in one direction, you will continue to do so until something more significant catches your attention
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Items of similar size, shape and color tend to be grouped together by the brain, and a semantic relationship between the items is formed.
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In addition, items in close proximity to or aligned with one another tend to be grouped in a similar way.
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Contrast addresses the notion of dynamic tensionÔthe degree of conflict that exists within a given design between the visual elements in the composition.
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The objects in the environment represent the positive space, and the environment itself is the negative space.
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The rule of thirds is a compositional tool that makes use of the notion that the most interesting compositions are those in which the primary element is off center.
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The visual center of any page is just slightly above and to the right of the actual (mathematical) center.
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The principles of design are the guiding truths of our profession, the basic concepts of balance, rhythm, proportion, dominance and unity. Successful use of these core ideas insures a solid foundation upon which any design can thrive.