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The difference between advertised fast foods and what they really look like when bought. Photoshoot conducted by a professional, and images of actual food purchased are compared to the idealized version from advertisements. Great study for marketing and photography students.

Wow! That's an amazing representation of what I've always noticed, but never captured on film. This site would be a great addition to a unit on advertising and persuasion. I did such a unit in the past with really terrific results; see http://teachwithpicturebooks.blogspot.com/2010/05/as-seen-on-tv-media-messages-unmasked.html for some ideas I incorporated.

That's exactly what I was thinking too Keith; using the site in a lesson, or unit, about advertising, and how manipulative it can be. There's another site with images here, although it doesn't have any of the contemplative thoughts of the original bookmark (http://www.thewvsr.com/adsvsreality.htm).