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Adrienne Michetti

Digital Web Magazine - The Principles of Design - 11 views

  • concepts that can that make any project stronger without interfering in the more technical considerations later on
  • one of many disciplines within the larger field of design
  • a discipline within the field of art
  • ...37 more annotations...
  • the basic tenets of design into two categories: principles and elements
  • the principles of design are the overarching truths of the profession
  • the elements of design are the components of design themselves, the objects to be arranged.
  • principles
  • Balance Rhythm Proportion Dominance Unity
  • Balance is an equilibrium
  • visual weight within a composition
  • Symmetrical balance
  • When symmetry occurs with similar, but not identical, forms it is called approximate symmetry
  • Symmetrical balance is also known as formal balance.
  • ntral axis.
  • Asymmetrical balance
  • tend to have a greater sense of visual tension. Asymmetrical balance is also known as informal balance.
  • Rhythm is the repetition or alternation of elements
  • Regular
  • Flowing
  • Progressive
  • three stages of dominance
  • Proportion is the comparison of dimensions or distribution of forms.
  • Dominance relates to varying degrees of emphasis in design
  • visual weight
  • relationship in scale between one element and another,
  • Dominant
  • Sub-dominant
  • Subordinate
  • unity describes the relationship between the individual parts and the whole of a composition
  • Gestalt theories of visual perception and psychology, specifically those dealing with how the human brain organizes visual information into categories, or groups
  • Closure is the idea that the brain tends to fill in missing information when it perceives an object is missing some of its pieces.
  • Continuance is the idea that once you begin looking in one direction, you will continue to do so until something more significant catches your attention
  • Items of similar size, shape and color tend to be grouped together by the brain, and a semantic relationship between the items is formed.
  • In addition, items in close proximity to or aligned with one another tend to be grouped in a similar way.
  • Contrast addresses the notion of dynamic tensionĂ”the degree of conflict that exists within a given design between the visual elements in the composition.
  • The objects in the environment represent the positive space, and the environment itself is the negative space.
  • The rule of thirds is a compositional tool that makes use of the notion that the most interesting compositions are those in which the primary element is off center.
  • The visual center of any page is just slightly above and to the right of the actual (mathematical) center.
  • sometimes referred to as museum height.
  • The principles of design are the guiding truths of our profession, the basic concepts of balance, rhythm, proportion, dominance and unity. Successful use of these core ideas insures a solid foundation upon which any design can thrive.
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    These principles of design can be applied to almost anything, I believe.
c newsom

Heilbrunn Timeline of Art History | The Metropolitan Museum of Art - 9 views

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    Well organized and stocked with great images.
c newsom

Welcome to the William Blake Archive - 0 views

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    Extensive, outstanding and comprehensive resource for William Blake's work. Indexed and highly searchable.
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