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SCHOOL CHOICE is a controversial public education reform -- but not as controversial as it should be. Support for choice remains strong in the face of mounting evidence that long-standing controversies are being decided in favor of the critics of choice. Our study of the choice program in the Boulder Valley School District adds to the growing body of research documenting serious flaws in the theory, procedures, and outcomes of school choice. Advocates of school choice contend that competition gives parents a voice and the power to vote with their feet. Schools that consistently perform poorly will lose "clients" and be forced to go "out of business," resulting in overall improvement in both achievement and parental satisfaction. Advocates of choice also contend that school choice can better accommodate a diversity of student interests and needs than the "one-size-fits-all" approach they ascribe to traditional public schools. Finally, they contend that school choice can reduce inequities. School choice is really nothing new, according to them, for parents have long chosen schools by choosing their place of residence.