Finnish authorities haven’t outsourced school management to for-profit or non-profit organizations, implemented merit pay, or ranked teachers and schools according to test results, they’ve made excellent use of business strategies. They’ve won the war for talent by making teaching so appealing. In choosing principals, superintendents, and policymakers from inside the education world rather than looking outside it, Finnish authorities have likewise taken a page from the corporate playbook: Great organizations, as the business historian Alfred Chandler documented, cultivate talent from within. Of the many officials I interviewed at the Finnish Ministry of Education, the National Board of Education, the Education Evaluation Council, and the Helsinki Department of Education, all had been teachers for at least four years.
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