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"Why Google Captions Video Google's mission is to make all information universally accessible. Ellis and his team have embraced this directive by attempting to remove barriers to video captioning. Whether using captions to assist those with hearing disabilities, or because translated captions help international audiences, video accessibility is a priority to YouTube from the top down. Building Accessibility into YouTube YouTube has more than 1 billion unique visitors each month. So how does YouTube approach captioning on such a mind-numbingly large scale? "The captions team at YouTube doesn't actually go in and type in captions for anything. But we build a platform that allows anybody to upload captions in 20-plus different formats and then display those captions on all YouTube players," says Ellis. "We also build tools for people who are creating captions for their content on their own to easily and quickly create captions for their videos. Our goal is simply to make every video understandable to every user. A very long-term goal, but that's what we're aspiring to.""