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WORRIES about the damage the internet may be doing to young people has produced a mountain of books-a suitably old technology in which to express concerns about the new. Robert Bly claims that, thanks to the internet, the "neo-cortex is finally eating itself". Today's youth may be web-savvy, but they also stand accused of being unread, bad at communicating, socially inept, shameless, dishonest, work-shy, narcissistic and indifferent to the needs of others.

UX Research is researching and analyzing the target audience. Comprehending their behavioral habits, knowledge, dealings, and emotion towards your property and the mindset they come with when borrowing the product. According to a current study, India discerns about 50,000 new start-ups per year. An average of 2-3 start-ups is assumed every day, and yet India sees only a 10% success ratio. While one may or may not be familiar with difficulties that direct to that, one thing start-ups can evaluate is the Users' experience. If the user successfully utilizes the product, which improves the users' life, generally, there will be an increase in the pressure for such products, hence earning it highly controversial that the commodity or brand will cease to function. So, if that's the possibility, why do start-ups shy off from UX research? Or, what are the beliefs of UX Research that blur the senses of new entrepreneurs today? And how it results in further destruction than reasonable.