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The rise of smartphones has brought real-time location data into many aspects of Americans' lives. Some mobile services use the smartphone's location to offer directions, targeted recommendations, or other location-specific information to the user. Other services incorporate a location "layer" into other types of functions, while still others exist specifically to share the user's location with friends or the general public.

The volume of social networks and resulting conversations is growing exponentially everyday. People are discovering new social networks, making more connections, downloading more social apps and buying smarter devices, all contributing to an explosion of social data. Organizations are seeking to use this data to increase sales, advance their bottom line and meet corporate goals.

iNaturalist is a social networking app for naturalists. It harnesses the power of crowd sourcing by enabling any person, with a mobile phone and access to the internet, the opportunity to participate in citizen science. Users create 'observations' by posting images of the local flora and fauna. If the observations include geolocation/time data and the specimens, are confirmed by two other users, then it becomes research grade. This means it could be used in real studies being conducted by scientists, such as herpetologists and botanists. The app is great for identifying wildlife and connecting students with experts.