Nothing Sacred: These Apps Reserve The Right To Sell Your Prayers - 0 views
www.buzzfeednews.com/...apps-selling-your-prayers
US USA religion surveillance privacy socialmedia apps capitalism commerce
shared by Ed Webb on 25 Jan 22
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Pray.com collects data about its users in multiple ways. According to its privacy policy, the company records detailed information about users, including their physical location, the links they click on, and the text of the posts they make. Then, it supplements that information with data from “third-parties such as data analytics providers and data brokers,” which can include “your gender, age, religious affiliation, ethnicity, marital status, household size and income, political party affiliation and interests... geographic location, and Personal Information.” The policy also says Pray.com shares users’ personal information, including identifiers that link their activity to specific devices, with “third parties” for “commercial purposes.”
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Adults aren't the only ones caught up in Pray.com's dragnet. Some of the profiles on Pray.com appear to represent underage users. The app features a “Kids Stories” section, and BuzzFeed News found numerous Pray.com profiles for younger teens. One profile that claimed to be a 12-year-old expressed suicidal thoughts in a prayer post that was visible to anyone in a nearly 100,000-user group. In response to questions about underage users on the app, including the 12-year-old user, Shortridge confirmed that Pray.com “does not knowingly allow anyone under 16 to sign-up” for the app, but wrote that “age gating would not be relevant for our site.” The account belonging to the 12-year-old was removed from the platform after BuzzFeed News provided screenshots of it to Pray.com.
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an audit of Pray.com by privacy researcher Zach Edwards showed that the app shares granular data about the content its users consume with several other companies, including Facebook. According to Edwards, this means users could be targeted with ads on Facebook based on the content they engage with on Pray.com — including content modules with titles like “Better Marriage,” “Abundant Finance,” and “Releasing Anger.”
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As people have turned to religious apps as a replacement for in-person church services amid COVID-19, Silicon Valley investors have seized on them as an opportunity to commercialize a set of conversations that have historically been among the most private: those with God.
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Venture capitalist Katherine Boyle put it bluntly in a 2020 Washington Post op-ed: “A holy trinity is in place: isolated people hungry for attachment, religions desperate for growth in an online world, and technology investors searching for the consumer niches yet to digitize.”
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A new Catholic app called Hallow, which offers devotional content with titles like “Overcoming Hopelessness,” announced in November that it had closed a $40 million Series B fundraising round. In December, a similar app called Glorify also raised $40 million. These apps, which also collect extensive information about their users, are backed by some of Silicon Valley’s best-known prospectors: Greylock Partners (Pray.com), Andreessen Horowitz (Glorify), and Peter Thiel (Hallow). Greylock, Andreessen, and Thiel are also all known for their investments in Facebook, which recently ramped up its own prayer offerings by rolling out a new tool called “prayer posts.”
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Prior to an inquiry from BuzzFeed News, the policy made no mention of the company purchasing files about its users from data brokers. Pray.com added the language on Dec. 22, 2021, following the inquiry.
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In 2018, Pray.com founder Steve Gatena portrayed Pray.com in intimate terms: “While other social networks might serve as a public place for your professional identity or your social identity, prayer is more traditionally a deeply private experience.” But 10 million downloads after its launch, much of the app is public — Katie’s, Sarah’s, and Jenny’s prayers and interactions with other users are visible to anyone who joins their nearly 100,000-person public group.
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users should anticipate that at any moment, online advertising could be easily integrated into these websites, and the data they currently are collecting could be used to optimize new advertising systems
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Bible Gateway, one of the largest devotional apps on the market, owned by Rupert Murdoch’s News Corporation, has been making money by sharing its users’ information for years. It began, like Pray.com, as both a free and ad-free experience, but eventually introduced targeted ads to cover its costs. Since 2017, the app has fed data about the nearly 8 million people who have downloaded its app into an ad targeting system called NewsIQ, which infers interests about users based on their behavior across News Corporation apps and websites. NewsIQ claims it can “capture the preferences, opinions and emotions” of users for advertisers to exploit.
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Founded without a business model, Instapray quickly found traction with users and investment from Peter Thiel. But it was then sold — along with its users’ data — to Salem Media Group, a conservative-aligned conglomerate of talk radio stations and political websites. After the acquisition, Salem shut Instapray down. It did not respond to questions from BuzzFeed News about how it uses Instapray users’ data.
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Religion scholars noted that the most spiritually important conversations may not always be the most commercially viable ones, and that companies’ desire to capture users’ attention might narrow the themes explored in their devotional practice. Privacy experts worried the apps could be manipulated by interest groups like anti-vaccine activists and political parties. Instapray, which initially marketed itself to religious political constituencies, later faced criticism for hosting “political statements disguised as prayer.” At least one government has taken an interest in prayer app data, too — the US military bought extensive location data mined from Muslim prayer apps back in 2020 for use in special forces operations.
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In 2020, researchers at the website VPNMentor.com discovered that Pray.com was storing millions of users’ personal information, including home addresses, where they attend church, and the contents of their contact lists, in publicly accessible cloud storage “buckets.” Among the records exposed were photos of underage users, which the researchers said were likely uploaded without parents’ permission.