How does a company sell more cell phones in a cutthroat, competitive market?
Launch new so-called "green" models. This morning Korean consumer electronics
giant Samsung said at the World IT Show in Seoul that it will start selling two
eco-friendly handsets this month. The first is the W510 (pictured on the left)
which is made out of a corn-based bioplastic and doesn't contain any heavy
metals, like lead, mercury and cadmium.
This is Samsung's first bioplastic phone, but Samsung is not the first
big-name consumer electronics maker to work with the alt-material -
in January
Fujitsu touted a laptop
with a bioplastic case at CES. And Nokia has the
3310
Evolve
, which is
made partly out
of biomaterials
.