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The emerging category of "green" electronics has captured consumers' attention in the past year. They are beginning to understand the various environmental and health impacts of the plethora of devices they interact with on a daily basis, according to research from the Natural Marketing Institute. Consumers are most anxious that their devices are difficult to recycle, but their concern differs by device, with almost 60 percent of consumers concerned that televisions are difficult to recycle, and only slightly over 40 percent of consumers stating that phones are difficult to recycle, according to the 2008 LOHAS Consumer Trends Database.

While electronics waste or e-waste recycling partnerships are providing significant environmental benefits by keeping waste out of landfills, they are also giving manufacturers and retailers an environmental marketing edge by providing their customers with a needed service, together with financial incentives, whether its through gift cards or charitable donations. Here are a few of the most recent partnerships aimed at providing responsible recycling programs for consumers and businesses. Environmental Leader, 7/23/09.

The Center for Environmental Health (CEH) Pollution Prevention Program works to leverage the buying power of large institutions in order to expand the market for "greener" electronic products that encourages the development of a sustainable, socially responsible production system in the electronics sector. Currently the Pollution Prevention Program is focused on the health care sector, partnering with the Health Care Without Harm (HCWH) campaign, to encourage SF Bay Area hospitals and national health care organizations to adopt more environmentally preferable purchasing, management and disposal practices for their electronic equipment. CEH also provides purchasing assistance to institutions from other sectors such as government and private industry, partnering with other coalitions such as the Electronics TakeBack Coalition (ETBC). CEH integrates the resources and expertise of ETBC in electronics with the experience and knowledge of HCWH in procurement in order to influence the purchasing decisions of large institutions in healthcare, government and academia towards more environmentally responsible electronics. Contact Sue Chiang, Pollution Prevention Program Director, 510.655.3900 x311, sue[at]cehca.org or Judy Levin, Pollution Prevention Program Coordinator, 510.655.3900 x316, judy[at]cehca.org with any questions.

South Korea's Samsung Electronics has said it will invest $4.3B (£2.6B) as part of an initiative to develop new energy-efficient products and halve carbon emissions from its factories by 2013. The consumer electronics giant today unveiled its Eco-Management 2013 plan, under which it will spend $2.5B on improving the energy efficiency of its products -- including TVs, refrigerators and air conditioning systems -- with a goal of delivering the highest levels of efficiency in the consumer electronics industry. Under the plan, standby power consumption on many products will also be halved from 1W to just half a watt, while the company has said it will work to identify new recyclable and organic materials that could be used in the manufacture of consumer products such as laptops and mobile phones. Meanwhile, $1.8B will be invested in halving greenhouse gas emissions from Samsung manufacturing plants. Article by Yvonne Chan, Greener Computing, 7/20/09.

Two Democratic U.S. Senators -- Amy Klobuchar of Minn. and Kirsten Gillibrand of New York -- introduced earlier this month legislation aimed at funding R&D efforts to improve to recycle e-waste and develop best practices and innovation in greener design of electronics. The Electronic Device Recycling Research and Development Act, a nearly identical version of which passed the U.S. House of Representatives in April, provides almost $85 million over the next three years to help spur the growth of electronics recycling practices in the U.S. The bill, S. 1397, includes four main initiatives: providing grants for R&D into e-waste processes and practices, funding research into environmentally friendly materials for use in electronics, establishing educational curricula for engineering students at all levels to incorporate green design practices into electronics, and publishing a report from the National Academy of Sciences laying out the good and the bad in the current state of electronics recycling.

Environmental groups and some electronics recyclers are opposed to a federal electronic scrap bill that would allow recyclers to export units to developing countries for repair or refurbishing. Rep. Gene Green, D-Texas, introduced House Resolution 2595 in U.S. House of Representatives. The measure is aimed at prohibiting exports of certain types of electronic scrap. But it does not go far enough, according to the Electronics TakeBack Coalition and the Basel Action Network. Waste & Recycling News, 6/2/09.

The Electronics TakeBack Coalition (ETBC) promotes green design and responsible recycling in the electronics industry. Its goal is to protect the health and well being of electronics users, workers, and the communities where electronics are produced and discarded by requiring consumer electronics manufacturers and brand owners to take full responsibility for the life cycle of their products, through effective public policy requirements or enforceable agreements. ETBC plans to accomplish this goal by establishing extended producer responsibility (EPR) as the policy tool to promote sustainable production and consumption of consumer electronics (all products with a circuit board). The Campaign will focus first on establishing EPR for personal computers.

From Environmental Leader, 7/6/09. Highlights of IBM's 2008 Corporate Responsibility Report. Includes link to PDF of the report.

Beijing Review article by Ding Wenlei, 7/9/09. "In the eight years after Guiyu became a collection point for electronic waste, Greenpeace China and other green organizations have not stopped urging major waste exporters to cease shipping their detritus to China. At the same time, they have been lobbying the Chinese Government to crack down more effectively on illegal electronic waste recycling. China finally has its own regulation on waste electrical and electronic equipment (WEEE)-the Regulation on the Administration of the Recovery and Disposal of Waste Electrical and Electronic Products. Announced on February 25, the regulation will hold producers liable for the costs of managing their products at the end of their lifecycles as of January 1, 2011. According to the regulation, China will license large qualified recycling plants and develop a recycling economy to better safeguard the environment and human health. Yet, for environmental organizations, the Chinese Government and licensed recycling plants, it remains an uphill battle to smash the business chain of the illegal recycling of electronic waste."

By redesigning packaging for its phone accessories, Sprint expects to save $2.1 million annually in packaging costs. This represents a 35 percent reduction in packaging costs, according to a press release, and a corresponding reduction in 647 tons of waste annually.

A new program gives hotels an option for recycling their aging television sets and computer monitors. LG Electronics USA Inc. and Waste Management Inc. are partnering to offer the service.

Canada's Advanced Research and Innovation Network has announced $2.4 million in funding that it will spread over four projects aimed at developing an internet network powered by renewable energy, an ultra-efficient data center and more.

The mobile communications industry has released its Green Manifesto, setting out industry-wide goals for reducing energy use and greenhouse gas emissions while proposing policy recommendations for the upcoming U.S. conference in Copenhagen.

Cheshire, UK (PRWEB) September 18, 2009 -- A search has been launched today to find 10 talented TV hopefuls to star in a major television advertising campaign to promote mobile phone recycling.

Solar energy may be one of the most important technologies in the 21st century, but the rapid pace of technology innovation has us often moving on to the next thing without a glance at what's been left behind. New advancements in clean technology can offer extraordinary possibilities, but often at unpredictable costs. Less than one year ago, we published a report about the lack of regulations on nanotechnology which can contaminate air and water causing unknown impacts on human health and the environment.