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A record number of children are biking Today - September 6th - more than 140.000 schoolchildren are biking to school. Common to the children are the participation in the cycle campaign, Bike to School. This is the highest number of participants, in the campaigns nine years of existence. The bike gives children the liberty to get around from school, to friends and leisure activities. Furthermore, research from the University of Southern Denmark has shown that children, who bikes to school have a 9% better physical fitness than children who are driven to school. The campaign highlights - along with schools from all of Denmark - the bike as a means of transport to and from school. It is all about introducing the habit of biking in an early age, and in that way help to increase the likelihood of future generations growing up with healthy exercise and transportation habits. You can read about other Danish children campaigns HERE and watch the website of the Bike to School campaign (in Danish Alle Børn Cykler).

Cycling Copenhagen, Through North American Eyes by Clarence Eckerson, Jr. on July 15, 2010 | 80,950 Plays Email Share While Streetfilms was in Copenhagen for the Velo-City 2010 conference, of course we wanted to showcase its biking greatness.  But we were also looking to take a different perspective then all the myriad other videos out there.  Since there were an abundance of advocates, planners, and city transportation officials attending from the U.S. and Canada, we thought it'd be awesome to get their reactions to the city's built environment and compare to bicycling conditions in their own cities. If you've never seen footage of the Copenhagen people riding bikes during rush hour - get ready - it's quite a site, as nearly 38% of all transportation trips in Copenhagen are done by bike.  With plenty of safe, bicycle infrastructure (including hundreds of miles of physically separated cycletracks) its no wonder that you see all kinds of people on bikes everywhere.  55% of all riders are female, and you see kids as young as 3 or 4 riding with packs of adults. Much thanks to the nearly two dozen folks who talked to us for this piece.  You'll hear astute reflections from folks like Jeff Mapes (author of "Pedaling Revolution"), Martha Roskowski (Program Manager, GO Boulder), Andy Clarke (President, League of American Bicyclists), Andy Thornley (Program Director, San Francisco Bike Coalition) and Tim Blumenthal (President, Bikes Belong) and Yvonne Bambrick (Executive Director, Toronto's Cyclists Union) just to name drop a few of the megastars.

Overview Conference Summary Presentations Sponsors Corporate Sponsorship Opportunities Conference Agenda Format for Paper Submission Track Chairs and Conference Program Committee Freight Week Hotels/Room Accommodations Things to do   SPEAKER PRESENTATIONS Select the presentation to view or download it. Presentations are in pdf format. Date Session Speaker Presentation Title Organization 2/1/2006 Opening Plenary Session George Schoener A Draft Framework for National Freight Policy (1.03MB) US Department of Transportation     Paul Bingham Future Freight Transportation Demand (1.018 KB) 1018 1Global Insight 2/1/2006 Luncheon Keynote Speaker Lillian Borrone Wanted: Dangerously Good Solutions for Freight Transportation 247 KB) Eno Transportation Foundation 2/2/2006 Plenary Session -- Best Practices John Horsley The Role of State DOTs in Managing Urban Goods Movement (357 KB) AASHTO     Harold Linnenkohl Managing Urban Goods Movement: Growing the Georgia Economy (425 KB) Georgia Department of Transportation     Ron McCready National Cooperative Freight Research Program (36 KB) Transportation Research Board Please select from the topics below to view the papers presented in that catagory. Otherwise, you may scroll the page to view all papers presented. PORT ECONOMICS: RAIL SOLUTIONS: TECHNOLOGY FOR PORT OPERATIONS I & II: TRUCK SOLUTIONS: TRANSPORTATION INVESTMENT & SPILLOVERS: URBAN FREIGHT & TRIP DEMAND: INTERMODAL FEDERAL & STATE PLANNING: ALGORITHMS FOR PORT OPERATIONS: URBAN LOGISTICS: INSTITUTIONS & POLICY ISSUES: PORT PRODUCTIVITY I & II PORTS & NETWORK LOS: LABOR ISSUES IN TRANSPORTATION:  MANAGING IMPACTS OF URBAN FREIGHT: REGIONAL FREIGHT FLOWS: REDUCING EMISSIONS: CALIFORNIA PORTS, PLANS & POLICY: PORT SECURITY & TERRORIST EVENTS: EMISSIONS MEASUREMENT I & II: PRICING & PRODUCTIVITY: ENVIRONMENTAL & ECONOMIC IMPACTS: DISASTER MANAGEMENT ASSESSMENT:   PORT ECONOMICS: Presenting Author: Contributing Author: Port Infrastructure Investment Analysi

Publications Search Results Your search returned 38 records Author(s) Title Year Stillwater, Tai Comprehending Consumption: The Behavioral Basis and Implementation of Driver Feedback for Reducing Vehicle Energy Use 2011 Gordon, Deborah and Daniel Sperling Critical Crossroad: Advancing Global Opportunities to Transform Transportation 2011 Sperling, Daniel Policy Options for Reducing Energy Use and Greenhouse Gas Emissions from U.S. Transportation 2011 Ogden, Joan M. and Lorraine Anderson Sustainable Transportation Energy Pathways: A Research Summary for Decision Makers 2011 Chen, Chien-Wei and Yueyue Fan Bioethanol Supply Chain System Planning under Supply and Demand Uncertainties 2011 Lee, Richard, Joshua Miller, Rachel Maiss, Mary M. Campbell, Kevan R. Shafizadeh, Debbie A. Niemeier, Susan L. Handy, Terry Parker Evaluation of the Operation and Accuracy of Five Available Smart Growth Trip Generation Methodologies 2011 Lee, Richard, Joshua Miller, Rachel Maiss, Mary M. Campbell, Kevan R. Shafizadeh, Debbie A. Niemeier, Susan L. Handy, Terry Parker Evaluation of the Operation and Accuracy of Five Available Smart Growth Trip Generation Methodologies - APPENDIX A: Key Features and Assumptions of Candidate Methods 2011 Lee, Richard, Joshua Miller, Rachel Maiss, Mary M. Campbell, Kevan R. Shafizadeh, Debbie A. Niemeier, Susan L. Handy, Terry Parker Evaluation of the Operation and Accuracy of Five Available Smart Growth Trip Generation Methodologies - APPENDIX B: Descriptions and Comparisons of Traffic Counts Sites 2011 Lee, Richard, Joshua Miller, Rachel Maiss, Mary M. Campbell, Kevan R. Shafizadeh, Debbie A. Niemeier, Susan L. Handy, Terry Parker Evaluation of the Operation and Accuracy of Five Available Smart Growth Trip Generation Methodologies - APPENDIX C: Practitioners Panel Survey on Operational Criteria 2011 Sperling, Daniel and Richard T. Forman The Future of Roads: No Driving, No Emissions, Nature Reconnected 2011 Morrison, Geoffrey M. and Thomas S. Stephens Th

Institute for Sensible Transport,Institute for Sensible Transport, The Institute for Sensible Transport formed part of an international consortium that recently completed an economic assessment of the benefits of active transport. Commissioned by the Queensland Government, the report is amongst the most comprehensive evaluations of the health, transport and environmental impacts of walking and cycling. This is the first of two reports commissioned to gain a better understanding of how to integrate benefit cost analysis into walking and cycling programs.

Pleasures of Life in the Slow Lane By MICHAEL KIMMELMAN Published: November 7, 2011 RECOMMEND TWITTER LINKEDIN SIGN IN TO E-MAIL PRINT SINGLE PAGE REPRINTS SHARE New Yorkers should love bicycling. We're control freaks. We want to get from here to there in a New York minute and moan about the subways and the buses, about lunatic taxi drivers and the gridlock that slows us down. Enlarge This Image Tony Cenicola/The New York Times The Williamsburg Bridge in the Lower East Side of Manhattan. More Photos » Multimedia Slide Show Urban Life on a Bike Related ArtsBeat Blog: After the Splat: Our Critic Is Back on the Bike (November 7, 2011) Breaking news about the arts, coverage of live events, critical reviews, multimedia and more. Go to Arts Beat » A sortable calendar of noteworthy cultural events in the New York region, selected by Times critics. Go to Event Listings » The other day I jumped on my bicycle and rode downtown to meet Janette Sadik-Khan, transportation commissioner for New York City. She is the driving force behind the city's new bike lanes and now also a piñata for their vocal opponents. I started out along the Hudson, then headed east at 40th Street, past that nowhere stretch of depots that muscles its way toward the chaos of the Port Authority Bus Terminal. The waterfront is bucolic and almost Zen-like without a million other bikes around, but I've also come to love those gruff, empty, brooding blocks on the far West Side, which I almost never bother to walk. River gives way to industry then density, silence to the din of Midtown - a classic New York transition, an urban glory best absorbed, I have come to realize, from a bike. It's too bad that so many New Yorkers still complain about the bike lanes' contribution to the inconvenience of urban driving instead of promoting them for their obvious role in helping solve the city's transportation miseries, and for their aesthetic possibilities. I don't mean they're great to look

SFMTA Tries New Bike Lane Treatments to Keep Cyclists Clear of Door Zone by Bryan Goebel on August 30, 2011 In a five foot standard bike lane, bicyclists really only have about one to two feet, if you consider the door zone. Animation/graphics by Carly Clark. Photo of Polk Street between O'Farrell and Geary by Bryan Goebel. The door zone is one of the biggest urban threats to bicyclists. Conventional bike lanes that squeeze bicyclists between the door zone and automobile traffic leave little room for error, but the San Francisco Municipal Transportation Agency is piloting a series of projects designed to encourage bicyclists to steer clear of the door zone. On sections of Polk Street, pictured above (and yes, we added the green but do hope to see green bike lanes on Polk Street some day soon!), the SFMTA has painted in a batch of T's in the bike lanes that are supposed to guide bicyclists away from the door zone. While the treatment seems to be an improvement over typical door zone lanes, it also highlights how little street width is available for cyclists to ride safely. I asked our graphics designer Carly Clark to do a little photoshopping to illustrate how much real space bicyclists have if you consider the door zone. If you take a standard five foot bike lane, like the one above, and factor in the door zone, you realize bicyclists are only given a sliver of a space that is about one to two feet wide, depending on the width of the lane, and the size of a car door. According to the SFMTA, dooring is the second most common form of injury collision involving cyclists, behind unsafe speed, though the San Francisco Bicycle Coalition (SFBC) points out that dooring is the highest injury collision type caused by motorists or their passengers. A "T" on Howard Street. Photo: SFMTA The SFMTA has installed the T treatments on Polk between Post and Golden Gate and in the bike lanes on Howard Street between 5th and 7th. So far, according to the agency, they seem to b

EcoMobility EcoMobility describes mobility without dependency on the private car. It includes: Walking-cycling-wheeling: non-motorized means of transport such as feet, walking aids, bicycle, tricycle, velomobile, wheelchair, scooter, skates, skateboard, push scooter, trailer, hand cart, shopping cart, carrying aids; and above vehicles with supporting electrical drive (preferably powered by renewable energy) 'passenging': using means of public transport such as escalator, elevator, bus, tram, monorail, subway, lightrail, train, cableway, ferry, collective taxi, taxi (preferably with low-emission drives) Global Alliance for EcoMobility The Global Alliance for EcoMobility is a cross-sectoral partnership for the integrated promotion of walking, cycling, wheeling and use of public transport to improve health and the urban environment, to mitigate global climate change. Vision The partners to the Alliance share the following vision: Cities, towns and rural settlements where citizens of all ages and physical conditions can pursue their activity daily agenda move and around in a sustainable way without dependency on the private motorcar. Marketplaces where people have access to all types of vehicles and other mobility aids. An alliance of committed partners that advocates and catalyzes action. Joining Interested companies, associations, institutes and agencies may seek membership by submitting their enrolment form. Website Please visit the complete website at www.ecomobility.org Publications Profiles of the founding Partners of the Alliance Praise: " We promote the use of non-motorized transport, not only as a tool for poverty alleviation but also as a hedge against the over-use of the private automobile. The EcoMobility Alliance will be an invaluable tool for the realization of both and we are pleased to be a part of it" Ms Anna Tibaijuka, Executive Director, UN-HABITAT

Walking Walking is healthy and sustainable, and often the quickest and most efficient way to get around, so we are encouraging spectators to walk as much as possible to get to the London 2012 Games. In many cases, walking to a venue is much quicker and easier than you may think. Walking to or from a venue gives you the opportunity to see many sights on the way, and soak up the atmosphere of being in a Host City.  Travelling by foot is the best way to see London, especially during the Games when other forms of transport will be busy. If walking the whole way to your venue in London is not an option, consider getting off the bus or train a stop early to avoid busy stations and see what London has to offer. London 2012 Active Travel Programme The London 2012 Active Travel Programme aims to encourage more walking and cycling in the run-up to the Games, during and after the Games to help London 2012 meet its aim of being the first sustainable Games. Find out more about the Active Travel Programme. Walking to Games venues London 2012 has invested over £10m in making improvements to a network of eight walking and cycling rotues linking different parts of London to the Olympic Park and other venues. The main routes to the Olympic Park and River Zone venues that have been enhanched are: Lea Valley North - routes to the north of the Olympic Park through the Lee Valley Regional Park Epping Forest - a new route from the north-east of the Olympic Park through Wanstead and Epping Forest Elevated Greenway - follows the route of the northern outfall sewer east from the Olympic Park to Beckton Lower Lea and The Royal Docks - from the south of the Olympic Park to the Isle of Dogs, and on to Maritime Greenwich and other River Zone venues via the Thames Path. Limehouse Cut - from Limehouse Basin to the Olympic Park along the Limehouse cut Victoria Park and Stepney - connects the Olympic Park to Islington and Limehouse Basin along the Regent's and Hertford Union Canals

Ed's Bicycle Advocacy Page Over 20 years ago I began looking at climate change impacts on infrastructure. Since about 2003, I have been more focused on human-induced climate disruption and its impacts on water resources. As I pursued this research, I have had the good fortune to work with some world-class scientists, and the findings of all of them have framed this issue as one that transcends discplines and crosses political and geographical boundaries in a way that demands more of us than most other issues. While I already have lots of web space devoted to climate change and water issues, one passion that is not well represented is bicycling. Our inefficiency in transportation (accounting for nearly 30 percent of U.S. energy demand) produces a huge proportion of the greenhouse gases that will dramatically alter the climate our children and grandchildren inherit. I'm not sure what shape this page will eventually take, but I will use it to link to articles and resources that will at least help me keep track of things. Maybe if anyone else lands here they'll find something useful too. The True Cost of Transportation Energy The report by the National Research Council, "Hidden Costs of Energy: Unpriced Consequences of Energy Production and Use" summarizes some of the externalized costs of energy generation and use. Of particular interest is that motor vehicles are responsible for about 1.5 cents/mile in nonclimate-related damages, such as health impacts. At 10,000 miles/year, this is maybe $150/year. Interestingly, electric and hybrid vehicles are about as bad, and vehicles using biofuels are generally the same or worse. Development and Bicycle Advocacy Here's the civil engineering connection: planning and construction often leaves out bicycle (and pedestrian) considerations. A great movement to include this in neighborhood and city design is the National Complete Streets Coalition, where lots of resources are available. A Place for Optimism While maybe contrar

The health risks and benefits of cycling in urban environments compared with car use: health impact assessment study

Roundabouts emerging as the ideal intersection February 6, 2012    University of Wisconsin-Madison  e-Mail Print     MADISON, WIS. - They've become the subject of myriad YouTube "how-to" videos. Entire department of transportation websites explain how to navigate them. And, they elicit more than a little anxiety and confusion in the minds of drivers entering, circling and exiting them. Yet, roundabouts are rapidly cropping up in locales ranging from city streets to rural intersections and Interstate off-ramps. In essence, they are the "next big thing" in roadway intersections. Roundabouts provide drivers an efficient, safer alternative to traditional four-way intersections governed by stop signs or traffic signals, says David Noyce, a University of Wisconsin-Madison professor of civil and environmental engineering. An expert in transportation safety, Noyce directs the Wisconsin Traffic Operations and Safety (TOPS) Laboratory at UW-Madison. "In typical traffic engineering, there's a tradeoff between safety and operations. Generally, 'safe' equals 'inefficient,'" he says. "Our research has shown roundabouts offer benefits in both of these." TOPS researchers have studied not only roundabout safety and "operations," but also the inner workings of seven software packages transportation engineers use to design roundabouts. They already have presented their findings as testimony at a legislative hearing in Wisconsin and at international transportation research conferences. From Jan. 22 through 26, they discussed their roundabouts research in Washington, D.C., at the Transportation Research Board annual meeting, which draws more than 11,000 transportation professionals from around the world. At the national and international levels, their research not only can improve roundabout design software, but also inform traffic engineers' decisions related to how to design roundabouts and where to construct them. In Wisconsin, drivers can encounter a

Conference Papers and Presentations Since mid-1990s, ENPOS members have presented their research activities in port economics, management and policies in over 200 academic conferences. A selection of the most recent (since 2007) of these conference papers and presentations are available and can be freely downloaded: 2011 Vitsounis T.K. and Pallis A.A. (2011). Relationships between port service providers and users: An empirical study. International Association of Maritime Economists (IAME) Conference, 2011, Santiago, Chile, October.  Download Jacobs, W., De Langen, Peter W. and Notteboom, Theo E. (2011). Institutional Plasticity and Path Dependence in Seaports: Interactions Between Institutions, Port Governance Reform and Port Authority Routines. IAME Conference, 2011, Santiago, Chile, October. Download Kaselimi, E., Notteboom, T.E. (2011), Preferred scale of Container Terminals In Seaports: A statistical analysis on parameters and size Distribution. IAME Conference, 2011, Santiago, Chile, October.  Download Kaselimi, E., Notteboom, T.E. (2011). A Game theoretical approach to the inter-relation between terminal scale and port competition. IAME Conference, 2011, Santiago, Chile, October.  Download Leal, E., Sanchez, R., Notteboom, T.E., Perez, G., Doerr, O. (2011), The role of knowledge and capabilities in port development: a case study for the west coast of South America, IAME Conference, 2011, Santiago, Chile, October.  Download Lekakou M.B., Pallis A.A., Vaggelas, G.K., Vitsounis T.K. (2011). Coastal Shipping and island attractiveness: Perspectives from Europe, IAME Conference, 2011, Santiago, Chile, October.  Download Brooks M.R., and Pallis A.A. (2011). Issues in Port Policy: A look back to look forward. 46th Annual Canadian Transportation Research Forum (CTRF) Conference, Gatineau, Canada, June.  Download Chen L. & Notteboom T. (2011). Determinants for assigning value-added logistics services to logistics centers within a supply chain configurat

Frame Analysis: Theoretical PreliminariesThomas KönigFrame analysis is neither a full-fledged theoretical paradigm, nor a coherent methodological approach. Rather, frame analyses are a number of related, even though sometimes partially incompatible methods for the analysis of discourses (Scheufele 1999: 118). What unifies these analyses is a (fairly loose) theoretical connection to Goffman's (1974) work on framing. These pages will overview: the theoretical development of frame analyses;the measurement of frames;important conceptsin frame analysis;software suitable to aid frame analysis;a bibliography of frame analysis.Theoretical DevelopmentInitially frame analysis was initially predicted to become a niche method at best. One Contemporary Sociology reviewer complained that Frame Analysis is cumbersome to read (Davis 1975: 603), the other one wondered, if an adequate systematization of frame analysis would be feasible (Gamson 1975: 605). 1Probably the single most important factor for the success of Goffman's frame analysis despite this initial skeptical assessment is its unorthodox appropriation by scholars from very different traditions. Frame analysis is no longer Goffman's frame analysis, but is frequently only loosely connected to the original formulation. Notwithstanding the recurrent symbolic nods to Goffman, today's "frame analysis" spans a number of disparate approaches (D'Angelo 2002; Fisher 1997; Hallahan 1999; Maher 2001: 81f; Scheufele 1999: 103, 118). Three subject areas stand out in the development of frame analyses since Goffman: Management and organizational studies, social movement studies, and media studies. Each subject area has, of course, focused on different areas of framing theory and has approached the subject with different methods. Following the the work of 2002 Nobel laureate Daniel Kahneman and his associate Amos Tversky (Kahneman & Tversky, 1979), management and organizational studies have focused on the behavioral effects of different

Smarter Travel Workplaces is all about you having the power to make a real difference to the environment, your health and quality of life. Everyone needs to use the car sometimes but it can also become a bit of a habit - not to mention the stress of traffic and congestion at rush hours! There are some great alternatives to the car and all you need to do is give them a try for some journeys every week. It could be as simple as walking or cycling whenever you can, or choosing the bus, DART or Luas to work a couple of times a week. Check out your options for a better quality of life

Resources for Practitioners Urban Quick Links ecoMOBILITY MOST UTSP Information Network Policy This section provides resources that support the implementation of green transportation initiatives. This information is targeted at transportation professionals and decision makers. Active Transportation in Canada: A resource and planning guide This guide is a resource tool for transportation planners and related professionals to accommodate, promote, and support active transportation in current and long-range planning and development. [ More... ] Bicycle End-of-Trip Facilities This guide is primarily addressed to municipal agencies responsible for promoting bicycle use and providing bicycle facilities. It will help municipalities and employers create appropriate and attractive bicycle parking and related facilities that will encourage bicycle use. The guide provides guidance on how to determine where, how much, and what type of bicycle parking and related facilities to provide, and how to best design them. [ More... ] Bike Sharing Guide This guide is intended to help planners and decision makers determine whether public bicycle sharing is viable in their community and, if so, how to design, implement, and operate a successful system. The material presented in this guide is drawn primarily from recent European experiences, with the information being assessed in terms of relevance to the Canadian context, where appropriate. [ More... ] Canadian Guidelines for the Measurement of Transportation Demand Management Initiatives User's Guide These guidelines will help organizations that are conducting TDM initiatives to measure the impacts of those initiatives and, over time, effectively evaluate progress toward established goals. The guidelines are applicable to a range of TDM initiatives and offer a step-by-step framework, providing the practitioner with the information from which to choose the impact measurement technique that suits the specific application, local cond

CREAL PROJECTS International TAPAS-Transportation, air pollution and physical activities; an integrated health risk assessment progamme of climate change and urban policies Duration: 2009 - 2013Coordinator: Mark Nieuwenhuijsen, Audrey de NazelleFunded by: Coca-Cola Foundation AGAUR- Generalitat de Catalunya If you wish to participate in this project, click here. If you wish to consult the website, click here. The purpose of the TAPAS research programme is to help decision makers design urban policies that address climate change and also promote other health-related outcomes. In particular, we are interested in assessing conditions and policies that hinder or encourage active travel, and resulting health impacts. We will develop a tool box for policy makers to calculate and demonstrate the potential net health benefits of their policies, which they can use to encourage change. A quantitative assessment of impacts of active travel policies will be developed for six case study cities: Barcelona, Basel, Copenhagen, Paris, Prague, and Warsaw. We will collect existing data and take additional measurements to assess determinants of active travel and potential co-benefits and co-risks of modal shifts from motorized to non-motorized modes of travel. The work is expected to lead to healthy and active lifestyles by providing an evidence base for designing optimal policies that will encourage a change to active transportation leading to an increase in physical activity and provide other health and environmental benefits. The transportation sector represents a significant contributor to greenhouse gases emitted in Europe. The introduction of more efficient cars and reducing vehicular travel are essential components of climate change mitigation policies across the continent. Shifting the population towards active modes of transportation (e.g. cycling, walking) represents a particularly promising strategy with a high potential of public health co-benefits. Such change may

10 Websites for Collaborative Consumption By Yuka Yoneda (from Inhabitat) on May 19, 2011 7 Comments What if you could score a bunch of cool new stuff for free while simultaneously getting rid of all your unwanted goods just by visiting a website? Well, that's exactly the idea behind collaborative consumption, which is just a fancy way of describing a system where people share, swap or trade their clothes, books, services, etc. instead of purchasing them. The idea isn't new, but it's coming back in a big way, especially as we realize how much smarter and more sustainable it is compared to continuously producing more and more stuff. If you want to get started participating in collaborative consumption, check out our list of top websites that let you shop for things you need by sharing resources, or paying with things you already own instead of cash. SwapStyle  Fashion is fleeting, but that doesn't mean you have to be its slave. SwapStyle is a website that lets you game the system that tells us that wearing the same thing twice is a faux pas by enabling you to trade your unwanted garments with similarly chic fashionistas. We all know that producing clothing is energy and material intensive, so swapping your style definitely combats the cycle of throwaway fashion, and no one has to be the wiser!  Wedding Dress Market Every girl dreams of a fairy tale wedding with that perfect dress, but most of us don't have a Prince as our grooms! Rent the Market knows this, and lets brides looking for pricey Vera Wangs and other famous designers rent or buy used gowns at a fraction of their retail prices. Former brides that want to make more room in their closets and put a little extra cash in their pockets can also sell their dresses on the site, so it's a win-win for everyone. I-ELLA Spending half a month's salary on a single dress may sound crazy to some, but for some designer clothing junkies, it's not so far-fetched. The good news is that you can get your brand name