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The American Petroleum Institute (API), the trade organization for the oil and natural gas industry, has just begun running a feel-good commercial that argues "America's future" lies in drilling out domestic reserves of oil and natural gas off our coasts, in our western lands, and in the Arctic National Wildlife Refuge. Here's what the ad says:

What will you say when you have to choose between a good person and bad person……………sometimes truth is not what it appears.

Working in Haiti, Shawn Frayne, a 28-year-old inventor based in Mountain View, Calif., saw the need for small-scale wind power to juice LED lamps and radios in the homes of the poor. Conventional wind turbines don't scale down well-there's too much friction in the gearbox and other components. "With rotary power, there's nothing out there that generates under 50 watts," Frayne says. So he took a new tack, studying the way vibrations caused by the wind led to the collapse in 1940 of Washington's Tacoma Narrows Bridge (aka Galloping Gertie).

The LA Times has an article on a new report noting that wind power could meet the entire electricity demand in the US - Wind turbines could more than meet U.S. electricity needs, report says. Wind turbines off U.S. coastlines could potentially supply more than enough electricity to meet the nation's current demand, the Interior Department reported Thursday. Simply harnessing the wind in relatively shallow waters -- the most accessible and technically feasible sites for offshore turbines -- could produce at least 20% of the power demand for most coastal states, Interior Secretary Ken Salazar said, unveiling a report by the Minerals Management Service that details the potential for oil, gas and renewable development on the outer continental shelf. The biggest wind potential lies off the nation's Atlantic coast, which the Interior report estimates could produce 1,000 gigawatts of electricity -- enough to meet a quarter of the national demand.

Investment in renewable energy has hit a lull as private-sector money is drying up, but the bulk of government funding has yet to arrive. There was $13.3 billion in new investments in clean energy -- the term used to describe alternative energy such as wind farms, solar power and biofuels facilities -- in the first three months of 2009, down 53%, from a year earlier, according to a report Thursday from research firm New Energy Finance Ltd. The drop came mostly in bank-based financing for building new projects, the report says, as the credit crunch has caught up with this once high-flying sector.

Can you explain to me and the readers why solar panels are so expensive? Why can we not get the cost of this energy down to US $0.15 per kWh while we're paying off the equipment? Why are we paying for future production capability today? It is like the current electricity providers are saying, "Well, your house will use 12,000 kWh this year so we want our $1,800 now" or worse "give us 20 years up front" as the solar industry does today! If the solar market really wants to see a green planet then I feel they need to get the green out their eyes! Can they not see that they can truly make every home owner self sufficient if they bring their costs in line. It seems as though this renewable energy game is for the wealthy. If I want my home to be totally self-sustaining, it would cost me $80,000! A: Ian, I am happy to respond to your question since I have spent my own money on both my net-zero-energy home and my zero-energy office building - so I am acutely aware of the costs.

Technology Review has an update on cheap, energy efficient OLED lighting - Ultra-Efficient Organic LEDs. An organic light-emitting diode (OLED) developed in Germany has the potential to produce the same quality of white light as incandescent bulbs but with power efficiencies considerably better than even fluorescent lighting. The prototype OLED could emerge as an ultra-efficient light source for displays and general lighting, says Sebastian Reineke, who led the research at the Institute for Applied Photophysics, in Dresden, Germany. The long-term goal is to fabricate the device using conventional low-cost roll-to-roll printing. In recent years, many countries have begun looking to switch from incandescent lighting to compact fluorescent bulbs because the latter are so much more energy efficient. There has also been a lot of interest in using light-emitting diodes (LEDs) for displays and general lighting, again because of the potential energy savings they offer. But with both fluorescent and LED lighting, the quality of white light produced has always left something to be desired. Fluorescent lighting can make people appear unhealthy because less red light is emitted, while most white LEDs on the market today have a bluish quality, making them appear cold.

Technology Review has an article on making solar power cheaper using concentrators combined with PV panels - Cheaper Solar Concentrators. Skyline Solar, a startup that today announced its existence to the world, has developed a cheaper way to harvest energy from the sun. The company's solar panels concentrate sunlight onto a small area, reducing the amount of expensive semiconductor material needed to generate electricity. The technology will bring the cost of solar power in line with the average cost of electricity, at least in sunny areas, says Ben Eiref, Skyline Solar's director of product management. Currently, solar power can be far more expensive than electricity from conventional sources; many governments have resorted to subsidies to increase its use.

Technology Review has an article on plastic solar cells with "near-perfect internal efficiency" - Pushing Plastic Solar Cells. Plastic solar cells are lightweight, flexible, and, most important, cheap to make. But so far, these devices have been too inefficient to compete with silicon solar cells for most applications. Now researchers from a few institutions claim to have made polymer solar cells with record-breaking efficiencies. These cells still aren't good enough to compete with silicon, but polymer efficiencies have been increasing at a rate of about 1 percent a year. If they can keep this up, say researchers, plastic solar cells will be competing with silicon within a few years.

They say people in glass homes shouldn't throw stones. Well, this is one glass home you're not likely to find a squabbling pair in. In 1984, Buddhist monks in Thailand began gathering bottles to decorate their shelters.

Being a green plumber means that you will be setting an example and providing an image from the very beginning. From driving an energy efficient vehicle to utilizing all green practices in the office and on the job site, it is important that you do not just say that you are green, but that you show it as well.

Opening a salon is not a matter of simply waking up one day saying that you would like to do some hair, after all- there is training to be done, techniques to be studied and above all, the need to take every option to make things as green as possible.