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In response to my last editorial, in which I had pointed out the powerful role social media play in brand building, some of our readers wanted to know more about this new trend. I subsequently came across a report on how B2B marketers are leveraging the social media. According to the study, which is based on research conducted on B2B marketers, the demand for social media websites like LinkedIn, Facebook, Twitter, and others is increasing, and enterprises, large and small, are using the unique applications of these websites to their advantage across all marketing functions.

Smart grid technology is years, possibly decades away from being accepted nationally. Right now, it is being tested in several places so that the best business model can be uncovered and small foul ups can be caught early and fixed.

Owning and running a green mart can be a very rewarding profession, especially if you live in a relatively small area and know the majority of your customers by name and face.

A home wind turbine already installed at 250 sites in Scotland is now being sold across the pond. Cascade Engineering said Monday the Swift wind turbine, for homes and other buildings, is available in the U.S. and Canada. (Credit: Cascade Engineering) The Swift tries to set itself apart from existing small wind turbines with a design that reduces noise. Also, the turbine can be attached to a home, rather than to a free-standing pole or tower. Like other wind turbines, the Swift has blades that turn and power a generator. But rather than the typical three blades, the Swift has five and a ring that goes around them. That "outer diffuser" ring cuts the noise level to 35 decibels and reduces vibration, according to the company.

In honor of our 42nd year printing the news and raising hell, the Guardian imagines a sustainable future for San Francisco, with visions for energy, land use, food, transportation, culture, and the economy. A city transformed:Fighting the power structure, and building a sustainable community, for 42 amazing years People's power:A sustainable energy system is well within San Francisco's reach First, do no harm:A sustainable land use plan is about what we don't allow as well as what we do Beyond the automobile:The road to sustainability has lanes for more than just cars Just Food Nation:Transforming how we eat will address poverty, public health, and environmental sustainability Culture isn't convenient:Sustaining entertainment and nightlife in San Francisco requires awareness and a policy shift The money at home:A sustainable local economy starts with small business - and the public sector

I must admit that I have been a bit nonplussed to see that the peak oil community seems to share the oil industry's dismissal of wind power as irrelevant and useless in the face of the currently energy challenge (maybe I am unfairly judging from a few individuals' comments, but it's definitely an existing undercurrent in the community). So, in reaction, let me put up here a few arguments that suggest that wind could play a major role in solving our current energy woes - not a silver bullet, but rather more than a side show. First, the "wind is too small to make a difference" argument: well, so was nuclear, until it got big enough. Wind is following the exact same growth trajectory [as shown below].

Swedish company Home Energy recently revealed an innovative wind turbine that spins in a spherical formation. Eschewing traditional rotors for a sleek orb structure, this beautiful rethinking of conventional wind turbine design utilizes the Venturi principle, which funnels wind within the turbine's blades. The resulting spherical wind turbine features increased efficiency and lower noise levels - making it ideal for small scale energy needs such as personal home use. Best of all it's called the Energy Ball: the fun name is an added bonus.

Feed-in Tariffs in 70 words or less: Government and power utility offers premium, long-term contracts to residential, commercial, and industrial citizens to generate power on-site. Rates are based on the cost of buying and installing various renewable energy systems, but only paid on actual power produced. Citizens purchase back grid power, as per usual, from utility at regular prices. Increase in cost is paid for with a small surcharge to all electricity ratepayers.

While still a small percentage of overall electric generation, there's no denying that wind power has been growing consistently in the United States. In 2007, an additional 5,329 megawatts of capacity was added, an amount which was slightly more than a quarter of all new global wind capacity that year. Currently an additional 8 gigawatts of wind capacity is under construction and scheduled to be operational by the end of 2008. The result: This will be the third straight year that the United States leads the world in annual wind power installations, according to a new study by Emerging Energy Research.

In this small region of Nigeria known as the "south-south," something huge is happening. The adverse effects of oil exploration have been unfolding in the Niger Delta for the past 50 years. Now, the people have had enough. From environmental activism to peaceful protest to stakeholder dialogs, nothing has worked. A new brand of militancy has emerged in a different kind of attempt to call attention to the desperate poverty and injustice.

have a biking nemesis: During my regular rides around the six-mile outer loop of New York's Central Park, the big hill at the north (uptown) end of the park invariably sucks the very life out of my aging legs. Yesterday, however, pedaling up the big incline was another story altogether. It was as easy as climbing a small rise. My new-found prowess had nothing to do with any improved fitness, of course; it was the bike I was riding, the Twist Freedom DX from Taiwan's Giant Bicycle, Inc., which augments every pedal stroke with a finely timed electric boost.

Are you ready to find out if in fact your home is as energy efficient as it can be? Most of us have some big and some small things that they can do to better the cost efficiency of home. Whether you just want to drop a few dollars off of your gas bill or you are looking for a better way to fuel your home altogether, doing just a few things can make a tremendous amount of difference in your home.

Builders and developers who install solar hot water on new homes are now eligible to receive a $1,000 discount. The discount is currently available for installations carried out before March 31, 2009. Eligible new buildings include single-family residences or small multi-unit residences without a common entrance and comprising less than 600 square meters of building area - or three or fewer stories of building height. These new incentives are available through registered SolarBC contractors, who will provide you with technical advice, professional installation services and will help you apply for your $1000 discount

The California city of Berkeley has approved a new financing scheme for loans to homeowners who install rooftop solar panels, a landmark programme that could inspire other US cities to follow suit. The Berkeley scheme would finance city-backed solar loans through a small addition to the property taxes of each participating home, eliminating the need to find up-front cash to install panels that can cost the average American upwards of $30,000.