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The Elephant's No Longer in the Room: Four Lessons Animal Rights Groups, Zoos and Circuses can Learn From the Shift at Ringling Brothers | Bill Shireman - 0 views

www.huffingtonpost.com/...thers-elephants_b_7055662.html

Huffington Post Bill Shireman Future 500 environmental news elephant rights protect

shared by Del Birmingham on 12 May 15 - No Cached

Del Birmingham on 12 May 15

Ringling Brothers and Barnum & Bailey is ending more than a century where elephant acts were a defining mark of the circus. It is a smart business and political move, one that reflects a deeper change in cultural preferences. Even if animal rights activists motivated the change, in the long run it will likely attract more people more frequently to the circus, and reduce political and reputational risks to the company.

<div class="cArrow"> </div><div class="cContentInner">Ringling Brothers and Barnum & Bailey is ending more than a century where elephant acts were a defining mark of the circus. It is a smart business and political move, one that reflects a deeper change in cultural preferences. Even if animal rights activists motivated the change, in the long run it will likely attract more people more frequently to the circus, and reduce political and reputational risks to the company.</div>

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