A Swedish denim label wants to change the way we wear our jeans | Guardian Sustainable ... - 0 views
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Adriana Trujillo on 18 Mar 14Swedish denim label Nudie Jeans is touting its 100% organic jeans, which it says need to be washed only once every six months, with the promise that it will repair them for free if users manage to ding them up. "People sometimes say that we'd earn so much more if we didn't have this service. ... Yes, we could, but that's not the point. We think long term," says CEO Palle Stenberg