Artificial colors, flavors to be nixed from General Mills cereals - StarTribune.com - 0 views
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Adriana Trujillo on 24 Jun 15Cereal giant General Mills announced this week that it will no longer use artificial flavors and colors in its cereals. The company said it plans to phase in the changeover and complete it by the end of the year. "Consumers increasingly want the ingredient list for their cereal to look like what they pull out of their pantry," said Jim Murphy, president of General Mills' U.S. cereal business