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After London air pollution levels surpassed allowed limits for 2017 just five days into the new year, new initiatives to improve air quality and draw attention to the city's growing pollution problem have been popping up on the regular. In January, Ford announced that it was teaming up with local government to launch the Ford Transit Custom Plug-In Hybrid Van Pilot Program and the city has begun to roll out ultra-low emissions zones and fleets of hybrid and zero-emission buses to help drive London towards a zero-emission future.