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Top 6 Ways How Email Marketing can Boost your SEO Results to increase website traffic, & how you can use those impacts to improve your SEO campaign results. Email marketing is a practice where one can streamline his products/services/businesses in a beautiful manner to his target audience via emails. There are 2 major types of emails that are generally pushed into your target audience's inbox. These are: >> Promotions Emails (developing a base for your newly launched products/services) >> Transactional Emails (pitching up with follow-up emails to the existing clients)