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Not many would dispute the fact that arrival of international brands into the market of Australia has caused the bars of visual merchandising to raise. Therefore, if a shop has to stay competitive against its rivals in the area as well as mass merchants, it must up its techniques of visual merchandising in order to gain a critical advantage over competitors

During the last few years, revolutionary changes have taken place in materials and designs used for setting exhibition stands. Until some decades ago, exhibitors in Sydney incorporated heavy materials for constructing their displays, which were undoubtedly difficult and cumbersome to make and move.