We live in a world of ever-changing markets and innovative ideas, which is why it's crucial for companies to think creatively/differently in order to thrive. Large companies traditionally struggle to keep up with ongoing changes in the marketplace, leaving room for startups who are willing to push the boundaries on new and bold ideas.
When you think of the human being, they are meant to be a collective representation of all people. Consumers co-created communities and companies, who market in the same way, have gone out of their way to build better relationships with consumers.
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