Gosh! There has been so much of buzz to what will happen and when. Now, it has Finally Happened!
MOZ implemented it's newly updated DA metric on March 5, 2019, as announced in Feb 2019.
With the implementation of the Domain Authority 2.0 metric, MOZ clearly stated to consider this as a relative metric.
DA 2.0 works on the machine learning based model. It provides predictive scores for domains. Higher the score, higher the chance to rank in Google SERP. But, this does not signify in any case that the Domain Authority is a ranking factor. Domain Authority is only used by one domain to outrank the other. Domain Authority works in correlation with the Search Rankings.
Black hat SEO techniques are mostly adopted by people who want the changes in SERPs very quickly and for short period of time. But these are spam techniques and Black hat SEO providers often fail to notify the client that they use spam techniques to achieve those rankings.
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Modernity, Technology, and Digitalization. Three terms but single orientation when we talk about the Internet. And when the Internet is talked about, Google tops the conversation.
Google loves grabbing user attention. And so it keeps experimenting with its algorithms and is a frequent runner in the line of testing and updating something or the other.
It isn't something new that Google search engine is used for browsing the information and products. But, the new thing is that Google has implemented the product card in the SERP and also some click-triggered buttons.
You might be aware that nowadays people tend to compare prices for the product over different online stores before they make a purchase.
Earlier, when any such query was made, Google used to show the search result cards from different platforms. Now, Google shows a separate shopping product card on the right panel of the search window.
For any product you search, you will see the product card appearing on the right of your screen. The product card contains reviews, shop button, product details, and variants if any.