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Digital marketing is the most effective and latest tool in trend these days. There are many creative digital marketing tools other than the traditional ones (like the search engine optimization, digital advertisements, paid promotions, advertisement push-ups and link pop-ups)

First open eHealth platform for Oncology CANKADO (www.cankado.com) is the first open eHealth platform for oncology. Research and development teams are welcome to realize their projects on the basis of this platform. It is meant to support standard care and research projects as well as accompanying measures that serve the patients' well-being. Own ideas or concepts can be incorporated or realized on the basis of CANKADO. Enhancements are possible in all fields of oncology and in adjacent sectors. Thes enhancements can be related to one or more user groups. Further options would be the involvement of additional user groups (e.g. pharmacists, relatives, patient organizations, sport therapists, nutritionists or physical therapists) or the limitation to one separate user group (e.g. within the scope of a study). The use of user data is limited to studies. Individual projects can be funded publicly or industrially, their services can either be free of charge or chargeable. Industrial offers are possible with CANKADO, too, if they serve the patients' well-being. In the case of chargeable/industrial offers, a license fee has to be paid to CANKADO. Funding applications can be submitted by the project sponsor or together with the CANKADO team. Both the scientific responsibility and the scientific use remain with the group which carries out the project.