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U of Incarnate Word promotes free textbooks (mostly electronic) as benefit of online program

Joseph Esposito looks at different textbook reform strategies, including cutting costs via "industrial engineering" (FlatWorld), crowdsourcing, multimedia, gaming, platform, and social network. Suggests that innovation will occur at community colleges and for-profits, where faculty has less power in choosing textbook.

"Over the next five years, digital textbook sales in the United States will surpass 18% of combined new textbook sales for the Higher Education and Career Education markets. This increase will boost revenues for digital textbooks to more than $1 billion and necessitate a general overhaul of traditional textbook production processes. The growth will also create avenues for new content publishers to enter the textbook market, lead to fundamental shifts in purchasing patterns around learning materials, and expedite the formal adoption of open educational resources to augment premium digital content"

For the 2010 academic year, 50,000 of Ohio's 70,000 Introductory Psychology students have had a low-cost digital option available for the textbook of their instructor's choice. Developed within a University System of Ohio Project framework in collaboration with five leading publishers of psychology textbooks, the Ohio Digital Bookshelf Project emerged from three years of research and within a social network established among faculty, librarians, technologists, and the accessibility community.