At 75, University-Press Association Rides the 'Second Digital Wave' - Wired Campus - Th... - 0 views
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They’ve already worked their way into most presses’ planning, according to an AAUP survey on digital-publishing strategies released just ahead of the meeting. The survey, “Digital Book Publishing Strategies in the AAUP Community,” collected responses from 80 presses, or 60 percent of the association’s membership.
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In his experience, university presses get 60 to 70 percent of their retail revenues from Amazon sales now.
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The discussion no longer revolves around whether presses need e-books but what business model or models incorporating them will work best in the current climate.
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More notable findings: Ninety-three percent of responding presses reported that they’re pursuing short-run digital printing and/or print on demand for their backlist titles; more than 70 percent are doing the same for their new or front-list titles. Eighty-six percent sell certain e-book titles through aggregators. Almost 60 percent are trying print-on-demand for foreign distribution—a new category on the survey. And a quarter of those surveyed said they’re trying out short-form digital books, like Princeton’s Digital Shorts series (tagline: “Short Takes, Big Ideas”).
