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Retailers are shifting their marketing dollars such that social media budgets are swelling, and creative contests are popping up all over the web.

one eBook-like format has already made it into the iTunes store: a comic book. Tyrese Gibson's Mayhem! is now available, together with one song, as an iTunes LP album for $1.99 (iTunes link).

The book comes with a number of extras, including a 23-minute making-off video, alternate covers, concept art, wallpapers, and optional voice-over narration and sound effects

that promise to do for books what the iPod has done for music: making them easily downloadable and completely portable

Mr. Benkler said he saw the project as "simply an experiment of how books might be in the future." That is one of the hottest debates in the book world right now, as publishers, editors and writers grapple with the Web's ability to connect readers and writers more quickly and intimately, new technologies that make it easier to search books electronically and the advent of digital devices that promise to do for books what the iPod has done for music: making them easily downloadable and completely portable.

For unknown authors struggling to capture the attention of busy readers, however, the Web offers an unprecedented way to catapult out of obscurity.

"This principle of free carriage of publicly funded content should be included in the public interest objectives of the NBN company and the company should be legislatively obliged to devise an effective mechanism for implementing it." The ABC's submission proposed the federal government establish a list of internet addresses that the NBN would exempt from download charges for ISPs. The savings would then be passed on to consumers.

Dumping free, state-sponsored news on the market makes it incredibly difficult for journalism to flourish on the internet," he said. "Yet it is essential for the future of independent digital journalism that a fair price can be charged for news to people who value it."