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yunju wang

A New Horizon for the News - The New York Review of Books - 0 views

shared by yunju wang on 12 Sep 09 - Cached
  • Still, the Times seems likely to attract many readers even after it begins charging for content.
  • Last year, circulation dropped on average by 4.6 percent on weekdays and 4.8 percent on Sundays. Earlier this year, Detroit's two daily papers reduced home delivery to three days a week, the Seattle Post-Intelligencer ended its print edition, and the Rocky Mountain News shut down altogether. This summer, The Boston Globe, which is losing more than $50 million a year, survived only by giving in to the draconian cutbacks demanded by its owner, the New York Times Company, while the Times itself, weighed down by the Globe, had to take out a $250 million loan from Carlos Slim Helú, Mexico's richest man, at a junk-bond-level interest rate of 14 percent a year.
  • The traditional three staples of newspaper advertising—automotive, employment, and real estate—have all drastically declined, thanks to Craigslist, eBay, the travails of Detroit, and the consolidation of department stores (resulting in fewer retail ad pages). Meanwhile, the steady expansion of space on the Internet has caused online ad rates to crash, and these are not expected to recover even when the economy as a whole does.
  • ...4 more annotations...
  • advertising
  • When it comes to mismanagement, then, the newspaper business seems in a class with Detroit. Unlike GM, though, newspapers offer a product that consumers still value. But how to cash in on it? As the old business models fade, new ones are urgently being tested. Surveying the blackened landscape, I searched for new buds—and stumbled upon something much larger.
  • it seems overwhelmed by gadgets and gizmos, features and fluff. Technologically in a class by itself, the paper has seemed less adept at grasping the Web's potential to spotlight issues and stir debate. This summer, for instance, the blogosphere lit up over "The Great American Bubble Machine," Matt Taibbi's provocative Rolling Stone article about the political and financial power of Goldman Sachs.
  • building sufficient Web traffic to attract advertisers.
Yichen Zhu

How To Spend It goes online - FT lures advertisers into uncharted waters | Business | T... - 0 views

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    The FT hopes the wind is set fair for the online launch of its glossiest title - but there are doubts whether luxury brands will consider it the place to spend their advertising money. By Katie Allen
Huang Jing

Channel 4 set to air full-form content on YouTube - 0 views

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    Content is moved online, whilst advertisers have been slow to follow. Channel 4 decided to put the most channel's content online in full online, including advertising.The broadcaster will share the revenues earned with YouTube.
Huang Jing

RSS Feeds Hunger for More Ads - 0 views

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    the traditional advertising is going down while the rise of online advertising is booming.
anonymous

Saatchi & Saatchi CEO calls for agency/publisher collaboration | News | New Media Age - 0 views

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    Saatchi and Saatchi suggest that the changes brought about by technology and the 'new' business model is merely structured to serve "the twin gods of the publishing world", namely advertisers and consumers, and as a result traditional 'media' are going to lose out.
Sandra Rivera

Newspaper circulation drop accelerates April-Sept - Yahoo! Finance - 0 views

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    Circulation at newspapers shrank at an accelerated pace in the past six months, driven in part by stiff price increases imposed by publishers scrambling to offset rapidly eroding advertising sales. Average daily circulation at 379 U.S. newspapers plunged 10.6 percent in the April-September period from the same six-month stretch last year, according to figures released Monday by the Audit Bureau of Circulations.
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