Imagine... you're searching online for a new
puppy and you stumble onto a web site that appears to have just the one you've been looking for. According to the site, the pup is vaccinated, in good health, and has his official papers. There are even photos: in one, the puppy is scampering through a field of daisies; in another, he's curled up by the fireplace in a comfy little bed.
Now imagine that everything you've just seen and read is a lie.