[Ayers] started easing the computer engineers into the long hours culture with innovations including free beer and fortnightly “big-ass” barbecues. To introduce computer experts fresh out of university to early mornings, he developed breakfast specials, such as “French toast with coconut, macadamia and rum”. The rum, beer and barbecues provided perfect cover for converting the “googlers” to a diet that ensured they kept working after lunch, weaning them off pizzas and on to salads…..