Instead of focusing their attention on promoting information to mainstream media, some university public affairs offices are using the power of social media to engage the community directly.
Proud to be Leader in Cop2 organized in SMILE :) project managed by European Schoolnet . I tried to describe here my top 10 Social Media Curation tools to develop a PLN . Please add your feed-back and add comments with your favorite startups to build a PLN here http://bitly.com/collaborationincop2smile