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Dive Brief: Implementing new technologies can yield challenges for students, faculty and other campus users that are not accustomed to these tools, especially if instruction on their use is "nebulous and frustrating," writes Eric Stoller, a student affairs and technology blogger for Inside Higher Ed. Stoller suggests institutions provide quality customer service around digital services, and pressure "old-guard" technology companies to provide systems that meet or exceed users' expectations or aligning themselves with "solutions/providers with less built-in corporate rigidity." He also advises that institutions' marketing teams and communications offices make sure that digital services like campus mobile apps make sense for their students' preferred user experiences, so that the technologies enhance the overall student experience and boost branding and recruitment efforts.