We do a crappy job of selling technology.
Sure, we are great at convincing ourselves that ed-tech is good. We are great at throwing big parties like NECC and TCEA to convince ourselves that that we are doing the right thing. We read a lot. And we write a lot. We podcast a lot. And we RSS a lot. And we hire each other to speak at each other's conventions and workshops. We have done a great job of convincing ourselves that technology is important.
The trouble is, we are not convincing anyone else outside of ourselves.