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That’s not to say there isn’t any room for humans in Demand’s process. They just aren’t worth very much. First, a crowdsourced team of freelance “title proofers” turn the algorithm’s often awkward or nonsensical phrases into something people will understand: “How to make a church-pew breakfast nook,” for example, becomes “How to make a breakfast nook out of a church pew.” Approved headlines get fed into a password-protected section of Demand’s Web site called Demand Studios, where any Demand freelancer can see what jobs are available. It’s the online equivalent of day laborers waiting in front of Home Depot. Writers can typically select 10 articles at a time; videographers can hoard 40. Nearly every freelancer scrambles to load their assignment queue with titles they can produce quickly and with the least amount of effort — because pay for individual stories is so lousy, only a high-speed, high-volume approach will work. The average writer earns $15 per article for pieces that top out at a few hundred words, and the average filmmaker about $20 per clip, paid weekly via PayPal. Demand also offers revenue sharing on some articles, though it can take months to reach even $15 in such payments. Other freelancers sign up for the chance to copyedit ($2.50 an article), fact-check ($1 an article), approve the quality of a film (25 to 50 cents a video), transcribe ($1 to $2 per video), or offer up their expertise to be quoted or filmed (free). Title proofers get 8 cents a headline. Coming soon: photographers and photo editors. So far, the company has paid out more than $17 million to Demand Studios workers; if the enterprise reaches Rosenblatt’s goal of producing 1 million pieces of content a month, the payouts could easily hit $200 million a year, less than a third of what The New York Times shells out in wages and benefits to produce its roughly 5,000 articles a month.

But once it was automated, every algorithm-generated piece of content produced 4.9 times the revenue of the human-created ideas. So Rosenblatt got rid of the editors. Suddenly, profit on each piece was 20 to 25 times what it had been. It turned out that gut instinct and experience were less effective at predicting what readers and viewers wanted — and worse for the company — than a formula.

Here is the thing that Rosenblatt has since discovered: Online content is not worth very much. This may be a truism, but Rosenblatt has the hard, mathematical proof. It’s right there in black and white, in the Demand Media database — the lifetime value of every story, algorithmically derived, and very, very small. Most media companies are trying hard to increase those numbers, to boost the value of their online content until it matches the amount of money it costs to produce. But Rosenblatt thinks they have it exactly backward. Instead of trying to raise the market value of online content to match the cost of producing it — perhaps an impossible proposition — the secret is to cut costs until they match the market value.

For student athletes, though, the access isn't voluntary. No access, no sports.

the rush to social media monitoring raises an often overlooked legal concern: It's against Facebook's Terms of Service

You will not share your password ... let anyone else access your account or do anything else that might jeopardize the security of your account

And the state of Illinois has followed Maryland's lead and is considering similar legislation to ban social media password demands by employers

What kind of legacy will you leave behind when you are finished being a principal?

principals who don't provide much feedback, don't seem to know a great deal about learning

dreams

which makes transformational change

ifficult

In Finland, the goals of education are explicitly linked to competitiveness, research and innovation.

nowhere in the UK do they really drive the terms under which schools are assessed.

In England, the government has defined its approach as being based on curriculum rigour.

This lack of a comprehensive statement of the achievement we are looking for schools to deliver is a key failing.

best schools

areas of high disadvantage

define the outcome they need

in the face of the complex and inconsistent demands the system places on them.

Our system should reward schools making brave decisions which focus on boosting long-term outcomes for pupils, not punish them.

It should be able to survive changes of government and provide the test against which policy changes and school actions are judged

shine the light on whether the system is truly addressing the needs of all students, rather than just the few required to meet a government target.

Focus on raising the ambition and attainment for every child as far as their abilities permit

guide young people effectively on their choice of enabling subjects…

thos and culture that build the social skills also essential to progress in life and work, and allow them time to focus on this

Have a school accountability and assessment framework that supports these goals rather than defining them.

social literacy

a range of core subjects

ncluding critically maths, English, the sciences

effective use and understanding of computer science.

‘enabling subjects’

humanities, languages, arts, technical and practically-based subjects

equip a young person to move on

o university, or to an apprenticeship or vocational qualification

a set of behaviours and attitudes,

An exclusive focus on subjects for study would fail to equip young people with these, though rigour in the curriculum does help

‘employability skills’

Behaviours can only be developed over time, through the entire path of a young person’s life and their progress through the school system.

right context at school

A supportive culture, pastoral care and the right ethos are all needed to make the difference.

a long tail of pupils failing to achieve the desired outcomes can no longer be accepted.

enable all of our young citizens to reach the desired standards.

conflicting expectations placed on schools.

renewed system should be able to judge performance against the goals based on more complex metrics.

judgement

on overall culture and ethos, teaching and governance

group of data points, including testing but also outcomes data.

Development of a clear, widely-owned and stable statement of the outcome that all schools are asked to deliver.

beyond the merely academic, into the behaviours and attitudes schools should foster

basis on which we judge all new policy ideas, schools, and the structures we set up to monitor them

Ofsted

asked to steward the delivery of these outcomes

resourcing these bodies to develop an approach based on a wider range of measures and assessments than are currently in use,

Texting, emailing, and posting on Facebook and other social media sites are by far the most common digital activities students undertake while learning, according to Rosen. That’s a problem, because these operations are actually quite mentally complex, and they draw on the same mental resources—using language, parsing meaning—demanded by schoolwork.

“Under most conditions, the brain simply cannot do two complex tasks at the same time. It can happen only when the two tasks are both very simple and when they don’t compete with each other for the same mental resources. An example would be folding laundry and listening to the weather report on the radio. That’s fine. But listening to a lecture while texting, or doing homework and being on Facebook—each of these tasks is very demanding, and each of them uses the same area of the brain, the prefrontal cortex.”

“there’s nothing magical about the brains of so-called ‘digital natives’ that keeps them from suffering the inefficiencies of multitasking. They may like to do it, they may even be addicted to it, but there’s no getting around the fact that it’s far better to focus on one task from start to finish.”

mental fatigue

takes longer

negatively associated with students’ grades

One of the best way to create the "need to know" is to use a pedagogical model that demands this.

Will you demand that all students watch the video, or is it a way to differentiate and allow choice

Will you allow or rely on mobile learning for students to watch it?

Lack of technology doesn't necessarily close the door to the flipped classroom model, but it might require some intentional planning and differentiation.

you must build in reflective activities to have students think about what they learned, how it will help them, its relevance

Students need metacognition to connect content to objectives

The focus should be on teacher practice, then tools and structures.

Ok, I'll be honest. I get very nervous when I hear education reformists and politicians tout how "incredible" the flipped classroom model (1), or how it will "solve" many of the problems of education. It doesn't solve anything. It is a