Aaron Draplin Takes On a Logo Design Challenge on Vimeo - 13 views
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Roland Gesthuizen on 16 Dec 14"Most logos aren't designed in fifteen minutes, but most designers aren't Aaron Draplin. .. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won't just live in PDFs."